The Web is rapidly changing the way in which business is transacted. And some of the things coming at us are truly revolutionary. Here’s an example. I encountered the concept of dynamic pricing for the first time just a short while back. And the encounter was brief, so I may not […]
Marketing
Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]
How to Get More Customers for My Online Business and Increase Sales
Though the basic model is sound, it is quite lacking. For starters, it's too simplistic that it's even naïve for its purposes. A sales page will not automatically convert people into sales. A money router will be useless without profit generation. And the visitors who decided not to purchase your product will most […]
How to Get My Article Published?
You've brainstormed ideas for your article. You've written the article. You've created a killer headline and included a great signature and Biography Box. You've created a specific landing page or target page to send visitors to (if appropriate). You're geared up and ready to start tracking the ‘homing pigeons'. Excellent […]
Basic Steps to Write Killer Articles
Get yourself your favourite drink, relax and then read on as we uncover the simple steps to writing and publishing killer articles. Remember-don't be scared by the word ‘article'. I have come across people who think that an ‘article' is beyond them and that ‘articles' are the reserve of trained journalists […]
Is Your Mobile Strategy Working?
Today, most businesses realize that to maintain relevance and connect with the modern consumers they need a great mobile app. In fact, 91 percent of the top 100 brands in the world have already released mobile applications, according to the Guardian. And many small companies are also trying to get […]
Customer Segmentation in Magento
The golden rule of marketing says that in order to be successful in business you first need to know what kind of message about your products you want to convey and who is the receiver of your message? E-marketing strategists are well aware of this rule, but they have come […]
Web Directories in The 21st Century
Before Google showed up on the scene, majority of people relied on web directories when searching for specific content on the internet. The internet wasn’t nearly as advanced as it is today and the only other alternative was to play guessing games or use an SEO angle on the URL […]
Integrating Social Networks in Magento Online Stores
Many words have been penned down about the significance of social media in the promotion of content & merchandises on web-stores. It all depends upon the nature of social networks, which are intended for the promotion of your brand. Like majority enterprisers, if you're also weak in conducting a successful […]
Video Advertising: The Moving Pixels of 2014
When they say a video has the power of ‘The Moving Picture', they are not wrong. Last year was awesome for digital video viewing that witnessed a striking growth in arena. eMarketer's survey had estimated last year that about 182.5 million American people will be inclined to viewing digital videos. […]
A Brief History of Spam
[youtube http://www.youtube.com/watch?v=5k4Y7G5fqAU] We think of spam as a modern problem, coming about as a direct result of the internet's rapid explosion in the eighties and nineties. Evidence suggests, though, that unwanted contact to a multitude of random strangers in the hopes of financial gain is much older than we might […]
How to Improve Your Video Marketing Problems
If your total video views have dropped, and the Vice President of Marketing is looking to cut your video budget this quarter, you'll need a solution to get the traffic and interest flowing again. To prevent the temporary lack of eyeballs from turning into a real loss of sales and […]