Making money on the internet can be difficult, and it requires a lot of dedication, perseverance, time and energy. Your site is where most of your money-making online is done, so in order to increase your revenue, this website needs to be constantly updated and improved. Here are some of the ways that you can improve your site, get more traffic and make more cash from it overall.
- Content is the King
Unfortunately, you can’t fool the search engines in this day and age, so if you haven’t got good quality content on your website, you can wave goodbye to the grand ideas and hopes that you had with regards to traffic. Genuine viewers will come to your website if you update it regularly with useful, informative and good content. If you have a good command of the language and a passion for the subject which the website is centered around, take the time each week to write some new content. Alternatively, you can hire qualified writers to take over this part of the website for you.
- Ads - yay or nay?
Ads are great - they help you to earn some extra money and they help all the businesses who are trying to advertise. With Pay Per Click advertising, you get money every time a visitor clicks on one of the ads. Essentially, you can easily earn money while you’re away from your website and without the visitors even buying anything.
However, be careful that you don’t have too many ads on your website, or it will start to look far too cluttered. A website with too many ads will repel visitors and they may even be wary about clicking on them.
- Do affiliate marketing properly
Putting hundreds of items on your website without giving your visitors any real reasons to buy them won’t help you to get sales and earn commission. You’ll be lucky to get a few sales every now and then, and you certainly shouldn’t be surprised if you can’t make a full-time living from your site. The best way to get sales from a website which relies strongly on affiliate marketing is to use product reviews to your advantage. You’d be surprised how much people value product reviews, and if you haven’t tried the products personally, you can use the reviews from other people.
- Keep up to date with changes
In order to make sure you’re constantly able to update the SEO of your website properly, you need to stay up to date with any changes which are being made. Make a point of checking up on any updates from Google and other search engines, since things are forever changing. If you’re not an SEO expert, you can enlist the help of an international SEO agency who will be able to do some work on your website and ensure that it is optimised for maximum traffic and sales.
- Make your website interactive
People will stay for a longer period of time if there are things to do and your website is interesting. Don’t hesitate to add polls, surveys and quizzes for your visitors to do, either for fun or to give you feedback. Have things for them to share on social media sites such as Facebook and Twitter, since this will promote your website further.
- Email marketing
In order for this to work, you need to first find a way whereby you can get hold of the email addresses of those who are visiting your website. You could give away a free eBook or information pack in return for your visitors signing up to your newsletter. Once you have email addresses, you can send occasional messages letting people know about new products that you have on offer or simply inviting them back to your website. Be careful not to send too many emails since it will cause your email address to get blocked by recipients; however, remember that by sending some every so often, you are reminding your visitors that your site stills exists and giving them reasons to come back for another visit.