Personalized and Precision Health
Personalized and precision health will be a major trend in 2023-2024. Genetic testing, wearable devices, and health apps are providing more insights into an individual’s unique biology and lifestyle. This data will allow for customized diet, exercise, and supplement plans tailored to someone’s specific needs and goals. Expect to see more tests, tools, and services that provide personalized health recommendations based on your DNA, blood biomarkers, sleep patterns, and other metrics.
Mental Wellness
The COVID-19 pandemic highlighted the importance of mental health, leading to greater focus on improving mental wellbeing in 2023. Meditation, breathwork, therapy, and other practices that reduce stress and anxiety will continue growing in popularity. More workplaces will offer mental health benefits, apps provide accessible counseling and mood-tracking, and products claiming cognitive benefits like adaptogens and nootropics will abound. Destigmatizing and proactively caring for mental health will be a priority.
Immune-Strengthening Foods and Supplements
With infectious diseases top of mind, immune-boosting functional foods, vitamins, herbs, and supplements will thrive in 2024 as well. Consumers will load up on nutrients like Vitamin C, zinc, and elderberry along with ingredients like reishi mushrooms, garlic, and green tea. Probiotic foods like kimchi and kombucha that support gut health may also grow in popularity. Brands will market products specifically for immune optimization and prevention.
Holistic Health and Wellness
Holistic health views wellness as encompassing the whole person – mind, body, and spirit. Instead of isolated health goals like weight loss, consumers will focus on overall lifestyle changes that improve physical, mental, emotional, social, spiritual, and environmental health simultaneously. Practices like mindfulness, green exercise, and community involvement will be part of the holistic health trend.
Plant-Based Eating
Plant-based eating will continue rising as consumers aim for health, sustainability, and ethical reasons. Sales of plant-based meat and dairy alternatives will grow, along with more vegan packaged foods and restaurant options. Smoothies, juices, salads, grain bowls, and veggie-centric dishes will be menu staples. Even those who still eat animal products will add more fruits, vegetables, nuts, seeds, beans, lentils and whole grains into their diets.
Self-Care Tech and Devices
Tech that facilitates affordable, personalized care and wellness at home will flour ish. At-home health screening and tracking wearables, light therapy for the skin and mood, microcurrent facial toning devices, massage guns, and meditation headbands will grow in popularity. Voice-enabled assistants may help guide at-home workouts and routines. The self-care market will become more high-tech and customized.
Sustainable Wellness
Environmental consciousness around wellness choices will gain traction. Consumers will increasingly consider sustainability impacts of their supplements, foods, and other products. Brands that use eco-friendly ingredients, ethical sourcing, and greener manufacturing will appeal to consumers. Home and self-care routines will shift to reusable, plastic-free options. Sustainable wellness supports both personal and planetary health.
In summary, consumers in 2023-2024 will take a more holistic, preventative, and personalized approach to wellness that integrates tech tools, mental health practices, sustainable choices, and customized solutions based on individual needs. The focus will be on the entire lifestyle rather than quick fixes.
