Branding

Building a Brand: Innovative Ways of Cultivating Growth

Brand-IdentityWhile the economic climate is improving, a large number of small business ventures remain focused on consolidation rather than growth. While this a reasonable response to the social and political unrest that continues to play out throughout the world, economists fear that it may trigger a prolonged period of stagnation among developed economies.

With this in mind, it may be worthwhile for you to reconsider your approach to investment as a small business owner. So rather than adopting an overly cautious outlook and refusing to commit any capital at all into your venture, you should instead identify strategic ways in which your business can be improved and invest money accordingly.

Building a Brand: Innovative Ways of Cultivating Growth

So in what innovative ways can your business and its staff members be empowered to deliver an optimised performance? Consider the following:

Invest in Cost and Time Effective Software Solutions: As a small business owner, it is all too easy to become preoccupied with increasing turnover as the only way of boosting profitability. This can also be achieved by minimising costs, however, with cloud based software solutions offering an ideal opportunity to reduce your operational liability. These resources negate the need to purchase software and accompanying licenses, while they also ensure that tasks can be shared and completed in a more time effective manner. By creating a more cost and time effective business model, they are allowing small ventures to compete with larger competitors.

Empower Staff Through Advanced Team Building and Training: Small businesses often lack the financial and technological resources of leading brands, and they are often only as effective as the employees that represent them. It is therefore important to empower the individual and collective performance of your staff, with advanced team building an excellent way of achieving this. By cultivating a relevant and creative theme, you can challenge your staff to test a range of skills and inspire them to maximize their potential. You can also adopt this forward thinking approach with regards to training, and partner with firms such as Watt Works Consulting Ltd to deliver customized development solutions to your team of employees.

Improve your Businesses Visibility through Thought Leadership: While traditional SEO (Search Engine Optimization) techniques may no longer be as productive as they once were, the concept itself remains a cost-effective way of improving the visibility of your brand. The mechanics have changed considerably, however, with the quality and relevance of your website and external content now of pivotal importance. This has heralded the dawn of thought leadership, which is essentially the entry point of a relationship between you and customers where you have the opportunity to engage and inform them through the publication of innovative content. By establishing yourself as a creative and trusted industry voice, it is possible to drive both brand awareness and cultivate long term relationships with clients.

The Last Word

While it is tempting to adopt a cautious business outlook during times of recession, it is important not to take this philosophy to its extreme. In order to ensure that your business remains profitable and survives the numerous pitfalls of economic austerity, you must recognize which areas of your venture require attention and significant financial investment.

So long as this financial commitment delivers some form of tangible return, then it represents a calculated risk that is worth taking. Whether this is in the form of financial or human capital, it is something that will empower your brand and the people who represent it. Remember, if your competitors are focusing on consolidation, you can gain a competitive edge by thinking creatively and embracing long term growth.

A post by Laura L Cole (33 Posts)

Laura L Cole is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.
Laura is a blogger and researcher based in Northern England.

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