Business planning

SWOT Analysis: Knowing the Business Realities
Business planning

SWOT Analysis: Knowing the Business Realities

Situational analysis is simply what it says: analyzing the situation. Before leaping into any action, the sales manager must analyze the business realities to determine what the best action would be. Additionally, after the action has been completed, another analysis must be done to determine the impact of the action on all […]

The Business Benchmarking Process
Business planning

The Business Benchmarking Process

Benchmarking is the continuous process of measuring products, services, and practices against the toughest competitors or those companies regarded as leaders. Benchmarking is a method of comparing processes, products, and services against organizations with the best practices. You can benchmark best practices to identify how others achieve outstanding results, and […]

Common Questions in Strategic Planning
Business planning

Common Questions in Strategic Planning

There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]

Strategy Innovation vs. Strategic Planning
Business planning

Strategy Innovation vs. Strategic Planning

If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]