Amazon A+ content helps sellers differentiate their product listings among thousands of competitors on the platform. And when it comes to having something unique in a cut-throat market like Amazon, it is totally worth it.
Amazon A+ content may seem like a simple tool that allows you to add further information regarding your product. In layman terms, this is how we describe it, but if we dig into the effectiveness of this feature, the results are remarkable.
With creative ways of developing and presenting content, this tool seeks to connect potential customers with high-end material in order to enhance traffic, conversion rates, and sales.
This article will answer all the major questions regarding Amazon A Plus Content.
So, without further ado, let’s dive right into it!
What Is Amazon A+ Content?
A+ content, previously known as Enhanced Brand Content (EBC), represents your brand on Amazon. It allows private label brands to add images, line breaks, formatted text, charts, and other types of content to their listing, unlike the basic product descriptions.
When a client goes through different products on Amazon, some may have A+ content while others may not, but those who use it in the listings are automatically preferred. This is due to the fact that EBC or Amazon A+ content allows you to include explanatory photographs of the product and its features.
When you have an outstanding product, those few listing images are never enough to communicate the exceptional benefits and uses of the product.
What Are the Eligibility Requirements?
All sellers want to develop rich content that converts, but first, you must ensure that you abide by Amazon’s requirements.
According to Amazon, “This feature is only available to professional sellers who have been approved as brand owners through theAmazon Brand Registry process, as well as emerging brand owners who are part of certain managed to sell programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.”
If you want to benefit from this fantastic opportunity, then apply for Amazon Brand Registry right away.
How Does Enhanced Brand Content Work?
Uploading A+ content is super easy. We’ll walk you through the entire process!
- Log into seller central and hover over the advertising tab. You will see the A+ Content Manager under it. Click it, and you will be taken to the A+ content manager tab.
- Click on Start Creating A+ Content
- You will then see two options: Create Enhanced Product Description and Create Brand Story. Click the first, which would be Create Enhanced Product Description.
- At this point, you can name the content and add a language. Most users write content in English, so pick that if you’ve done so as well. The content name should be good enough not to have to open it to recall its product.
- Then click on Add Module. You should have all the high-resolution images and content that you wish to upload. The modules you have decided on for the product description can be selected from the list, so build them up.
While adding images, you will notice the Image Keywords section. This is specifically designed for a visually impaired audience who have their settings enabled for audio description of the A+ content. It helps them understand what the image is about.
Please note that these keywords will not get indexed, and it has no other role than describing the image to people who have their settings enabled for audio input.
By following these steps, you will be able to upload the content. Make sure you follow the character limit for text and image guidelines for the pictures. The complete image guidelines will be discussed below in the article, so don’t worry about it.
Is A+ Content Free?
If the brand is part of the Amazon Brand Registry then this feature is absolutely free.
Since A+ Content is free, you should try to include A+ Pages on all of your qualified product listings. But capturing and editing photos, writing material, and designing the layout all take a lot of time, energy, and money. Small brands usually do not have the budget to spend on branding.
Is Amazon Enhanced Brand Content Indexed?
One thing to remember, which many sellers overlook, is that Amazon does not index A+ Content descriptions. This means if you just have particular keywords in your A+ Content and nowhere else in your listing, you’re unlikely to get found in Amazon searches. Google, on the other hand, has you indexed for this content.
As a result, if you utilize an A+ Content description, ensure that your standard description is still filled out for indexing purposes, even if it isn’t visible.
What Are the Image Size Guidelines?
Amazon has established a set of rules for each module that you must adhere to if you wish to incorporate high-resolution and quality images into the product description.
It would be best if you double-check that your photographs meet Amazon’s sizing guidelines. Nonetheless, Amazon resizes pictures that are too large but does not alter smaller images. Find the Image size guideline below and make sure to follow it.
|4 images (line) – 220 x 220 pixels each
|3 images (line) – 300 x 300 pixels each
|4 images (grid) – 135 x 135 pixels each
|1 image (left) – 300 x 300 pixels
|1 image (right) – 300 x 300 pixels
|1 image – 970 x 300 pixels
|1 image – 970 x 600 pixels
|5 images – 150 x 300 pixels
|Single Image and Sidebar
|2 images – Main (300 x 400 pixels), Sidebar (350 x 175 pixels)
|Four Image Highlights
|4 images – 300 x 300 pixels
|Single Image and Specs Detail
|1 image – 300 x 300 pixels
|Single Image and Highlights
|1 image – 300 x 300 pixels
|Image and Light Text Overlay
|1 image – 970 x 300 pixels