Saturday, April 27, 2024
Running a promotional marketing campaign is all about branding your company’s existence in your customers’ minds. To do so effectively, you need to give out promo gifts that are truly unique and useful. To help you achieve this goal, here are eight unique promotional marketing items that you should be […]
If you’ve decided to run a Google AdWords or Pay-Per-Click (PPC) campaign online, you need to have a clear-cut marketing strategy in place to identify avenues and opportunities that help you maximise your efforts for optimum results. In order to succeed with your PPC efforts, you need to undertake comprehensive […]
Link building is an essential SEO tactic when you are trying to increase your company’s ranking in the search results. However, it can be difficult to achieve especially when you have to adhere to Google’s policies on linking. Violate those and you could face a manual or algorithmic penalty which […]
Email marketing is one of the best way to get more viewers and higher conversions to your site, at least that was what it was like a while back. Today checking emails is like doing the dishes, no one wants to check their email because they know it’s already going […]
Outreach marketing can be a very valuable tool if used correctly. It’s a great way to add value to your content marketing campaign and drive traffic to your site. For brands that are just starting up, outreach marketing provides a way to expand their audience, develop industry authority, and attract […]
Advertising on social media platforms has taken a number of forms since it has been introduced to the market. In the past year alone, social ad spend has increased by $2 billion to reach $6.1 billion. That’s because about 71% of agencies are using social media ads as part of […]
In the era of digital marketing, link building remains a cornerstone strategy for enhancing online visibility and credibility. As search engines continue to refine their algorithms, the significance of high-quality backlinks has only grown. In this article, we will see the top 10 benefits of link building, shedding light on […]
Year-end fundraisers have been used to bring a perfect closure to the annual fundraising projects of some non-profits. In other instances, charities jump on the year-end fundraising train to raise refunds to meet pressing or rising needs. Whatever the case, year-end fundraisers are worth the hype it gets from the […]
Whether you’re a small business trying to launch a new product or someone who is trying to establish a brand, relying on your business isn’t the only important thing. Knowing your target market and how to market your product can make or break the success of your business. While some […]
Logo is a Greek concept and literally translated it means “word” and “imprint”. This sign is the face of the organization, distinguishes it in a huge number of similar ones, in a certain niche in the market. The main functions of the trademark: focusing on the main characteristics and mission […]
The growing preference among customers for renting over buying products and services is driving up demand for online rental marketplace businesses. It all began with Airbnb, a peer-to-peer service that provided consumers with a chance to locate inexpensive housing and experience various cultures firsthand. Following that, there has been a […]
Have you ever been scared when, after conducting a flight search for March, Facebook begins to show you (seconds later) a carousel of flight offers for the exact same dates? You are the target of a retargeting campaign! And, specifically, the advertising company used a dynamic ad or dynamic ad […]