Saturday, December 9, 2023
Leads, Leads, Leads! As a B2B business house, your website is one of the most important channels for filling your pipeline. Potential and current customers interact with your website at every phase of the buyer’s journey, whether they are binging on early-stage research, or making a final purchasing decision. It […]
Inbound sales calls are inquiries, comments or requests that are made to businesses. Companies should be prepared for every call that could lead to a sale. Each sale could lead to a growing relationship with a potential long-term customer. Here are five proven ways to improve and increase your inbound […]
Here are four basic tips to help you get started with your email marketing campaign. 1. Do Your Research One of the biggest traps small business owners fall into with email marketing is jumping in and trying every possible trick they have ever heard of for list building. Not only […]
As any successful business owner can tell you, keeping customers happy throughout the entire relationship with your brand is essential. That’s why customer support has taken the center stage over the last couple of years. Many companies have understood this shift in the tides – and it shows. According to […]
In the advent of digital marketing and SEO today, a lot of marketers are already aware of how important content marketing is. However, hard as they try, there are still some that just cannot get it. Many marketers still fail at content marketing. Content marketing might be simple by definition. […]
Instagram has been continuously growing immensely across the past few years. The more users the platform attracts, the tighter the competition. And when the going gets tough, you also need to be well-equipped to keep your marketing campaign rolling. Getting past Instagram’s algorithm by means of intelligent bots and automation […]
Every organization with an online presence knows that it is not enough just to show up; you also need to be noticed. Just having a website will not suffice, internet citizens must also know about it as well as have easy access to it. To achieve the lofty objectives of […]
Social media is a computer-based technology that involves the building of virtual networks and communities. It is interesting to see how this technology has managed to effectively facilitate the act of sharing information, thoughts, and ideas. Aside from entertainment, this technology is also playing a very crucial role in promoting […]
Search Engine Optimization (SEO), Search Engine Marketing (SEM), AdWords, Online Marketing – so many terms to keep up with, it’s easy to bite your tongue. Around 80% of Australian online businesses have implemented various strategies to enhance their online presence, but only about 30% of them report positive results. It […]
Whether you’re crafting a new blog post, designing a social media campaign, or evaluating web analytics to find out more about your target audience – the basic objective for every marketing specialist remains the same, attracting high-quality prospects to their business. Of course, that’s easier said than done in today’s […]
The digital world of today provides an array of opportunities to connect with your audience and grow your business beyond four walls. However, you will first need to understand what action you want your audience to take after reading your blog post or talking to a chatbot. By combining a […]
As a manufacturer, your primary objective is to manufacture products. Naturally, you work directly with businesses, mostly wholesalers and retailers. However, your existence and the quality of your products must be known for companies to consider going into business with you. The best way this goal can be realized is […]