Majority of business websites today have attractive graphics, well-written content, and a creative theme all cleverly meshed up to provide an interactive and engaging web interface. However, these aren’t the only factors to consider before deeming a website profitable. There is definitely more to website success than meets the eye. […]
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Managing Big Data with Advanced Analytics
Companies today have to contend with large volumes of data increasing in giant leaps. Managing data becomes critical to the business, from storage to processing and deriving relevant information for decision-making, giving birth to the term Big Data. What is Big Data? Big Data pertains to the large volumes of […]
Getting to Know an Area Before You Move In
It can be an exciting, but also intimidating, experience to move to a new place. There are many uncertainties attached to moving, especially if it's to a place you have limited knowledge of or have never been to before. Are you relocating for work and are pressed for time to find a […]
How to Design a Successful Business Card
Your business card says a great deal about you and your company. It makes a crucial first impression on your potential customers, so you need to make sure that impression is a good one. If you’ve successfully done all the painstaking groundwork which goes into winning a new contact, the […]
Optimise your Travel Website and Enhance the Customers’ Experience
On a fundamental level, SEO (search engine optimization) remains an integral tool for small and large businesses alike. Despite this, however, it is a technique that has changed considerably since the turn of the century, thanks primarily to Google’s increasingly obvious penchant for content marketing and the development of a […]
Business Card Trends in 2013
Given the pace of technological advancement and the evolved nature of remote communication techniques, it would be easy to assume that the traditional business card is no longer a corporate necessity. This would be an inaccurate perception, however, as while the traditional business card format may be redundant the concept […]
E-Commerce The Right Way
E-commerce can sometimes seem deceptively simple. You get a product, you get a website, you get some advertising up, and then you start counting up how rich you are. Except of course that real life isn’t quite like that. E-commerce is more like a chain link fence. Each stage is […]
How Are You Measuring SEO Success?
Whether you have made an investment into using professional SEO services or have set up Google Webmaster Tools and are looking to boost your search presence yourself, one huge consideration is going to be whether you are getting a return on your investment, both in terms of finances and/or time. […]
How Your Business Can Use Hashtags on Facebook
Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]
Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
Apple To Introduce iWatch In 2014
With more and more modern gadgets coming up on the market the next to expect would be a speculated smart watch being developed by Apple. According to Wall Street Journal on 3rd June Apple applied for trademark in Japan probably for the development of the controversial iWatch. Recent rumours about […]
How Restaurants Can Use QR Codes in Their Marketing Campaigns?
Mobile marketing campaigns (see successful examples) are becoming so popular that businesses are trying to find new and interesting ways to use mobile technology to market to their audience. This is especially the case for restaurants. Restaurant marketing campaigns are now using SMS messaging to reach their target audience. Despite […]