The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
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The Three Phase Change Management Framework for E-Business Transformation
Phase I -: People It is very important to have a few champions who can spearhead the change process. If a company finds that there are no existing employee members who can own the e-transformation process, then the company needs to recruit from outside. These champions are not only visionaries […]
How to Get More Customers for My Online Business and Increase Sales
Though the basic model is sound, it is quite lacking. For starters, it's too simplistic that it's even naïve for its purposes. A sales page will not automatically convert people into sales. A money router will be useless without profit generation. And the visitors who decided not to purchase your product will most […]
How to Write a Good Rental Property Ad
A vital part of any marketing campaign is the advert. It is after all the first line of communication with your potential customer. You should be relieved to know that you don't have to be a literary genius to produce a simple and effective rental ad. ‘tricks of the trade' […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
How to Prepare a Good Business Budget
Preparing a good business budget is an essential step for the success of any business. Not only an effective budgeting strategy influences long-term development for the company but also establishes solid relationships with other business partners and prospective customers. Sales Planning Consider the historical patterns of behavior for your customers, […]
Why Pinterest Is The Greatest Thing Since Sliced Bread
Not sure, if Paul Sciarra, Evan Sharp and Ben Silbermann derived their inspiration from the many sliced breads — neat, uniform and clean-cut - and went on to create Pinterest. But, if they really did, Pinterest is the greatest thing since sliced bread. It's wonderful how Pinterest marked a growth […]
The Benefits of Promotional Clothing to Raise Interest in Events and Companies
Planning to hold an event on some interesting topic? Are you sure it will be successful and be able to reach out to your target audience? These days, it is difficult to organise a highly successful event that will get noticed amid so many programmes, which are being held everywhere. […]
Basic Business Planning Strategies
There are a number of reasons why planning is necessary: 1. The future is not an extension of the past. 2. The rate of change in the marketplace will continue to accelerate. 3. Technological progress is taking place at an extraordinary rate. 4. Regulatory issues require constant attention. 5. Population […]
The Origin and Rise of E-Processes
E-processes effectively rose in the wake of e-finance, which began with the development of several disparate elements, many of which were developed in isolation. As these individual elements progressed, they began to be tied together in networks. As these networks then in turn developed, transforming business models and interactions amongst […]
The Future of Fishing Tackle Shops in The UK
Time was that the local fishing shop was a social hub and a venue to meet up for anglers as well as the best place to buy their tackle and bait. Despite their social role, however, many shops have struggled to survive and now questions are being asked regarding the […]
Top 21 Free Magento Extensions
Magento Connect offers its customers more than 4500 extensions right now and the number of modules is also increasing with every passing day. However, at times it becomes very difficult for merchants to find the right free extensions to start up an online store. That is why; we have listed […]