Not sure, if Paul Sciarra, Evan Sharp and Ben Silbermann derived their inspiration from the many sliced breads — neat, uniform and clean-cut - and went on to create Pinterest. But, if they really did, Pinterest is the greatest thing since sliced bread. It's wonderful how Pinterest marked a growth of 58% in 2013, and today it ranks the third popular network for content sharing, directly behind Facebook and Twitter. There are many other interesting statistics that reinforce Pinterest's popularity. The platform drives more referral traffic than Google+, YouTube and LinkedIn combined. The percentage of its daily traffic through mobile apps is 75%. Pinterest is majorly considered as a female dominated network because 79% of its pinners are women.
What's making Pinterest so popular and fast expanding in the social sphere? Let's find out in this post. Here, I'll outline some of the x-factors of Pinterest that are adding to its success and popularity.
Amazing Visual Content Sharing Site
Pinterest is a visual breakthrough in social media that gives its users "Pinboards" to put together images, videos and all kinds of media content in the form of "Pins". The site is extraordinarily creative to grab anyone's attention. Today, the platform proudly boasts of 25+ billion Pins for its users to explore. Back when it was launched in March 2010, Pinterest was considered a baby-like creation in the middle of big leagues like Facebook, Google+ and Twitter. But today, its founders must be proud to have owned it as it becomes the newest social craze. People come to the site to make amazing visual discovery and rejoice in arranging their favorite images and videos on the Pinboards. It's no surprise how pinners follow each others' Pinboards they find fascinating and share them further.
Rewarding Business Pages
In case you didn't know, the shoppers referred by Pinterest are 10% more likely to make a purchase than those coming from other social networks. It is important to be on the right social network to generate traffic and increase brand exposure. As compared to most other social networking sites, Pinterest is fast proving to be more valuable in terms of increased sales. Its visually appealing Pinboards can be highly attractive for online shoppers. Several e-commerce sites have realized the network's power for generating referral traffic. The best thing is that you can sort Pins the way you want them and manage them well. You have the option of "Send" button to send Pins to any Pinterest user or anyone outside the platform via email. When users re-pin images to their Pinboards, there is an option that their Facebook and Twitter connections receive immediate notifications. Studies have revealed that Pinterest generates over 400% more revenue per click, which is 27% more than Facebook.
"Enriching" Rich Pins
Most online shoppers like to visit a company's Pinboard and browse through Rich Pins. Rich Pins are extremely rewarding because of extra added information to the images that one pins. These stand out from the rest and attract people to look at them. Since the information on Rich Pins is directly taken from the business site, it gets updated automatically. Currently, there are 5 kinds of Rich Pins: Product Pins, Article Pins, Movie Pins, Recipe Pins and Place Pins. Some of the direct benefits of Rich Pins are:
- There is no need of manual editing on Pinterest. Thanks to automatic updating.
- Rich Pins give your products high visibility along with brand's name and logo.
- These are highly informative, give specifications on product pricing, availability and links to purchase source, review and other necessary details.
- Product Pins are helpful in driving sales and getting higher click-through-rates than regular Pins.
Profitable Marketing Tool
Pinterest has an intuitive interface that allows its users to assemble their ideas and inspirations at one place. The Pinboards give ample space to pinners to collect, create and organize their Pins on places to travel, products to buy, startup advice, business development, etc. For example: DIY projects can be explained well on the boards and fetch a great deal of attention from the users.
Pinterest is an incredibly assorted platform that makes it very easy for users to locate content. Users come looking for something in their minds, and like it when they can locate it easily on the Pinboards. If there is something you want to see or read later, you can store it in the right Pinboard. This helps in saving users' time and trouble in searching useful information.
Fast & Promising
Pinterest offers low stress interactions with no demands to pin, re-pin or comment immediately unlike other social sites. Most users have found the site fast and promising in nature. Pinterest is extraordinarily quick as users discover inspirational ideas and designs in a single click. About 81% of online women users in U.S. trust Pinterest as a source of information and advice.
The visual Pinterest boards provide action-inspiring ideas to the users. About 80% of pins are repins, which suggests that Pinterest inspires people to take an immediate action. Already repining is observed to be a viral activity among pinners. It is noted that users return to the site in the hope of discovering something new and creative.
Pinterest has grown to an extent to surprise its users as well as marketers. The platform offers extraordinarily attractive Pinboards for the unique display of designs, recipes, DIY tips and much more, and pin them for sharing with the world. The best thing is that it enables to connect a number of people over common interests. In conclusion, Pinterest has grown to be a highly influential social network and an extremely productive marketing channel.
So what is your reason to like Pinterest and be on this channel? I am sure that will complement the above discussion on Pinterest's fast expansion. Please share your thoughts in the comments section. Thanks for reading!
Stephen Moyers is an active tech-savvy blogger who loves to write about online marketing, Social media marketing and various technology topics. He is currently associated with Spinx Digital, a Los Angeles based Digital Marketing Agency which provides a range of services like Social Media Marketing, Website Design & Development, Search Engine Optimization and many more. You can follow Stephen on Twitter.