A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
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Strategy Innovation vs. Strategic Planning
If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]
Planning the Way to Success with Your Online Business
Building a new business or growing one that exists takes lots and lots of hours and lots and lots of hard work. Many of the wannabe and newbie webmasters I have met do not seem to understand this. Until they do, there isn’t even a chance of success. Back in the […]
Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]
How to Build an Effective E-Business Strategy
There are four key issues that apply to most organizations. The following issues can be viewed as a prerequisite to building an effective e-business strategy: 1. Identify measurable business objectives. 2. Define costs and impact. 3. Align IT architecture. 4. Identify value propositions. Identifying Measurable Business Objectives Implementing an e-business strategy […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
The Three Phase Change Management Framework for E-Business Transformation
Phase I -: People It is very important to have a few champions who can spearhead the change process. If a company finds that there are no existing employee members who can own the e-transformation process, then the company needs to recruit from outside. These champions are not only visionaries […]
How to Get My Article Published?
You've brainstormed ideas for your article. You've written the article. You've created a killer headline and included a great signature and Biography Box. You've created a specific landing page or target page to send visitors to (if appropriate). You're geared up and ready to start tracking the ‘homing pigeons'. Excellent […]
How E-operations Can Boost Revenues?
Today, there is one idea that is transforming how we conduct business: that idea is e-operations. Once just a theoretical concept discussed by academics, e-operations has now become a core topic at business schools, a key element of some MBA courses, and, more recently, a subject for consideration in popular […]
The Future of Fishing Tackle Shops in The UK
Time was that the local fishing shop was a social hub and a venue to meet up for anglers as well as the best place to buy their tackle and bait. Despite their social role, however, many shops have struggled to survive and now questions are being asked regarding the […]
What to Look for in a Skilled Trade Education
College seems to be the default choice after high school. In fact, most high school guidance counselors push their students towards the direction of a formal four-year academic institution. However, it's important for students - as well as the counselors and parents - to realize that a traditional university might […]
What to Avoid for a Successful Virtualization Deployment
Every new project or deployment needs to be planned and laid out carefully to be successful. If you're working or managing on an enterprise –level IT infrastructure, you need to be updated with the latest patches and fixes to ensure that the servers will run as it should be. Now, if […]