Sunday, May 19, 2024
Of the 101 ways to run a business, why is it that outsourcing features so often? As a strategic move that’s been about since the dawn of business, outsourcing has continued to grow in popularity. So, why is it that employers often turn to third parties to unburden the day-to-day? […]
Building a business is hard, and doubly so in the competitive world of digital marketing. The industry is constantly changing, working to keep up the pace with changes in the marketplace, new technologies, and a consumer base that can be notoriously hard to reach. It has also become extremely dilated […]
Social media is a computer-based technology that involves the building of virtual networks and communities. It is interesting to see how this technology has managed to effectively facilitate the act of sharing information, thoughts, and ideas. Aside from entertainment, this technology is also playing a very crucial role in promoting […]
The humble washing machines has slowly but surely changed our lives for the better. Their invention saved us from the menial and laborious task of hand washing our clothes. From washing boards to circuit boards, the latest crop of washing machines are more powerful than ever. It turns out that […]
Historically, traditional public relations have always been very effective at attracting customers’ attention. However, with the rise of the internet and social media, this has slightly changed, as customers seem to be more engaging on brand-promotional content when taken through modern online channels such as social media, influencers, and digital […]
Attracting web traffic is key to the majority of marketing plans. Whether you’re running a tourism business or setting up a travel blog, compelling content is the way you can get new visitors and bigger audiences to your site. But it’s a saturated market out there. There are endless blogs […]
‘In September 2018, the iconic news magazine was being sold for $190 million to Benioff, one of the four founders of Salesforce, a cloud computing pioneer.’ Source – Forbes With the sale of one of the most venerable magazines in the world, one thing has become clear – print publications […]
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
Through globalization, companies are seeking ways to cut costs, optimize their efficiency, and improve their customer service. One way to achieve this is through outsourcing development. Outsourcing software development has proven to be a great success to many companies across the world. It is a perfect strategic approach to for […]
Before you even consider employing an SEO campaign for improving your marketing strategy and expanding your business, there are a few things you need to investigate. The things that are of paramount importance are attracting the right audience and getting an organic traffic to your site. The aim is to […]
If you run an e-commerce store or a traditional trading and distribution business, regardless of its size, you most likely employ some sort of inventory management process already. From keeping track of stock with a pen or paper, using a spreadsheet or dedicated software – monitoring incoming products and supplies […]
What is cyber security? The techniques by which our computers, networks, programs, and data are protected from unauthorized access or attacks are called cybersecurity or information technology security. These actions are aimed for exploitation and can pose serious damage to our computer systems. Information security, application security, disaster recovery and […]