As we spend more time in front of screens and our attention gets tugged in multiple directions, our attention spans are shortening. For that reason, real estate agents and property managers need a tool that helps them effectively compete for the fickle attention of prospective customers. Real estate text message […]
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Top Content Marketing Ideas for Small Businesses
Content marketing is an option for small businesses to increase their audience and brand awareness. Content marketing is the creation and distribution online of materials that drive traffic towards your website. Blogs, infographics, and white papers can all be used to create interest in your products. Many small businesses find […]
Why Content Marketing Strategies Are Pivotal for a Startup’s Online Commercial Success
With a new startup making the rounds each passing day, it goes without saying that your business, in order to excel and be different from all the others in the crowd, needs to invest in content marketing strategies. While it is natural that businesses should focus on the quality of […]
Relevant Tips You Should Follow to Succeed as a Marketing Professional in 2022 and 2023
A good marketer needs practice. So, success in digital marketing depends on the quality and the accuracy you can print on every development for a project, such as content, visual promotions, interactive ads, and AI-based customer service. According to Statista, these are the most effective digital marketing techniques applied by […]
Big data and Marketing: The relationship that works
Given the technological advances of recent years, the internet has expanded access to information, generating greater interactivity among users. Did you know that 90% of all the data in the world was created in the last two years? Thanks to Big Data, new products, and more focused marketing face a […]
Digital Adoption in Schools Post COVID: Need of The Hour
The pandemic that began in 2020 had a lot of positive and negative effects on the education sector. The major drawback of COVID was that the schools were closed, and the education came to a standstill. In the initial phases of the pandemic, the online system was not that strong, […]
Book Marketing Tips: Getting More Reviews for Your Book (2022 Update)
Writing a book is not an easy task by any means (congratulations to you on achieving that huge milestone). But, it’s only half the battle. The other half is getting it in the hands of readers. And that requires having a solid marketing strategy. There are numerous ways to promote […]
Top 3 LinkedIn Marketing Automation Software
Over the years, Digital marketing has risen through the ranks to become the most preferred marketing method by marketers all over the globe. Because of this, the number of businesses that utilize services offered by LinkedIn has grown exponentially. Companies from almost all industries rely on LinkedIn’s powerful tools and […]
Why is Content Marketing Important?
In the current B2B environment, old and new businesses are looking for various options in the content marketing domain. The reason behind these substantial investments is that content marketing is known to increase business exponentially. Content marketing is one of the most efficient methods of increasing audience engagement, driving sales, […]
Everything to Know About Network Marketing
What is network marketing you may ask? We have the answer for you here. Network marketing is a business model that is essentially person-to-person sales by individuals representatives. This type of model usually requires one to build a network of salespeople and partners that assist with getting exposure and making […]
The Connections between Healthcare Marketing and B2B Sales
The B2B health and medical sector is a lucrative space in which to be spelling. Those B2B sales and marketing teams tasked with selling products and services are part of an industry where the spend is more than $2.3 trillion in the US alone. The Canadian market has equal potential, […]
How to use a targeted marketing approach to increase sales
Although mass marketing is simpler and more applicable to a wider audience, targeted marketing typically produces better results in the long run. This is because targeted marketing allows you to reach a specific and specially selected audience, as opposed to mass marketing’s attempt to just reach as many people as […]