Thursday, April 25, 2024
Writing a book is not an easy task by any means (congratulations to you on achieving that huge milestone). But, it’s only half the battle. The other half is getting it in the hands of readers. And that requires having a solid marketing strategy. There are numerous ways to promote […]
Over the years, Digital marketing has risen through the ranks to become the most preferred marketing method by marketers all over the globe. Because of this, the number of businesses that utilize services offered by LinkedIn has grown exponentially. Companies from almost all industries rely on LinkedIn’s powerful tools and […]
In the current B2B environment, old and new businesses are looking for various options in the content marketing domain. The reason behind these substantial investments is that content marketing is known to increase business exponentially. Content marketing is one of the most efficient methods of increasing audience engagement, driving sales, […]
What is network marketing you may ask? We have the answer for you here. Network marketing is a business model that is essentially person-to-person sales by individuals representatives. This type of model usually requires one to build a network of salespeople and partners that assist with getting exposure and making […]
The B2B health and medical sector is a lucrative space in which to be spelling. Those B2B sales and marketing teams tasked with selling products and services are part of an industry where the spend is more than $2.3 trillion in the US alone. The Canadian market has equal potential, […]
Although mass marketing is simpler and more applicable to a wider audience, targeted marketing typically produces better results in the long run. This is because targeted marketing allows you to reach a specific and specially selected audience, as opposed to mass marketing’s attempt to just reach as many people as […]
Getting your business across all platforms and raising brand awareness among people is crucial for its success. It not only makes people familiar with your brand but also increases their trust in it. Having a strong signage strategy for the marketing of your brand can improve its presence in the […]
In the last five years, e-commerce has emerged as an alternative to brick-and-mortar shopping. Thanks to online storefronts, consumers can now buy products and services without leaving their homes. For businesses, it’s an option that allows them to reach a wider audience and higher sales. Today e-commerce can be a […]
Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]
Since we spend nearly all of our days online, it should come as no surprise that we rely on the internet for information on what to buy next. Our dependence on the world wide web explains why successful businesses know how to use search engine marketing strategies (SEM). These strategies […]
The year 2020 has made the number of businesses out of the league, the businesses who transform themselves according to digitalization are able to survive the COVID-19 pandemic. Digitalization acceleration or Digital transformation is not only related to upgrading of technology but also includes the optimization of work culture & […]
The year 2020 has made the number of businesses out of the league, the businesses who transform themselves according to digitalization are able to survive the COVID-19 pandemic. Digitalization acceleration or Digital transformation is not only related to upgrading of technology but also includes the optimization of work culture & […]