Digital marketing is a vital component of any sound marketing strategy. It’s no longer an add-on or a “nice to have” for your business but rather an integral part of what makes up your brand. Thus, it needs to be given the same kind of consideration and investment that you’ve […]
According to Statista, global data shows that marketing technology transactions reached a record 166 deals in 2021, nearly doubling the figure recorded in 2020. This means more companies are investing huge amounts of capital in digitizing and automating their commercial strategies to catch more customers. In addition, there was a […]
So you’ve got this amazing product or service that you can’t wait to launch to the world. You’ve done your research, found your target audience, and know exactly how to appeal to them. The only thing left is marketing. While you don’t want to leave anything to chance when launching […]
We are in the midst of the new era. The new era of technology. Whether we like it or not it is the new reality. If you do not take advantage of online marketing, you are missing out on the majority of shoppers. Before we get into that, though, you […]
Digital tools and technologies have changed every aspect of human civilization. The incorporation of digital technologies has also upturned the business and its marketing. Digital Marketing is one of the most important & popular additions to business marketing strategy with the development in internet & technology. There are different types of […]
Digital marketing is a fundamental part of any successful business. When done effectively it can make a big difference between you and your competitors. However, it is tricky business and requires strategy to get it right. There are a variety of elements that must be used in combination in order […]
You probably get several calls and messages from digital marketers to get your company ranked on the top of Google’s search engine. So how do you choose the best one? How do you rest assured about the veracity of services of any particular agency? If you have been looking for […]
The world is a playhouse of different individuals and their different mindsets. Over 7.8 billion people reside in this complex world, and more than 170 million ardently use social media to stay connected. This means every professional is expected to be familiar with the core tenets of Digital Marketing. But […]
Nobody was aware of how severe the impacts of COVID-19 would be on our daily lives. It restricted people from going outside, making them buy things online from only specific shops and retailers. This badly impacted business and halted market growth and affected several other industries such as travel, entertainment, […]
Digital marketing is the present and future of businesses. Marketing your business through digital channels and technologies has become simpler, quicker, and comparatively more effective than traditional means of marketing. Considering the competitive nature of the home care industry, home care businesses often struggle to attract the right clients, effectively […]
“Look back over the past, with its changing empires that rose and fell, and you can foresee the future too.” – Marcus Aurelius This quote by Marcus Aurelius tells you to look back for a moment and notice why certain empires flourished while the others failed. This not only tells […]
Statistics show that over $600 billion has been spent on digital marketing in 2020 as a part of marketing expenditure. With the growing smartphone users, digital marketers have understood the importance of a mobile-friendly website, which can help them to improve their business. Digital marketing is becoming the major source […]
