Thursday, May 9, 2024
SEO is just one tool in a whole arsenal of tools that you can use to market or popularize your website. That said, it is one of the more important tools in the arsenal that needs a lot of consideration. Whether you actually have the time to search-engine-optimize your website […]
Search engine ranking is a major factor that decides the fate of a website. Thus, each and every website owner tries to emphasize on SEO and wants that their website is ranked higher than the competitors. SEO professionals are quite handy in such situations and this is the reason why […]
Secondary market research gives businesses a ‘Big Picture' handle on their target audience, but from there it is vital to drill down further to obtain a more granular understanding of customers that belong to smaller demographic segments - that's where primary market research comes in. This guide by leading UK […]
As an owner of a Magento-based online store you should never-ever forget that the devil is in the details. So a Magento platform is a mechanism that has no inessential things. The very goal of yours is to provide the clients with the "full package" service that is stuffed with […]
It may have been more than 400 years ago that philosopher Sir Frances Bacon is believed to have coined the phrase ‘knowledge is power', but these words are no less relevant today, especially in the business world. In an ever-more competitive marketplace, knowing and understanding your rivals, and using this […]
When it first debuted as a social media tool, Google+ was a sort of punch line — there was Facebook, Twitter and, the annoying cousin who showed up late to the party (but who's usually a totally cool guy), Google+. Adding to this stigma, in early November 2013, a particularly […]
In the search marketing field, effective keyword research is a vital key to obtaining high returns. Keyword research gives you a deeper understanding about your customers and their desires. It also helps you to boost your webpage rank and attract the right kind of visitors to your website through SEO. […]
Google makes use of information from several options to prepare local company listings. Each list involves data from more than one option, for instance third party companies, edits from users, and verified records of the business. You can also include different data to your list such as explanation of your […]
In my books, Google's been a bit funky in the last few months. Intentionally changing the way page titles are displayed in their SERPs, heavily pushing Google Authorship to cut back on spam guest blogging, and now introducing a way to incorporate reviews aside from their own in their SERPs. […]
How do you evaluate the credentials of a market research agency? There are no specific professional qualifications that an agency needs to have to work in the field of market research. This often makes it a little difficult to assess their potential. You need to take time to find out […]
In the vast landscape of digital marketing, the battle between Local SEO and Traditional SEO continues to shape the online presence of businesses. While both aim to enhance visibility and drive traffic, they operate in distinct realms. This article delves into the nuances of Local SEO and Traditional SEO, uncovering […]
As a website owner or marketer, you work hard to drive traffic to your site. You invest in SEO, create compelling content, and run effective advertising campaigns. But what happens when all that traffic arrives at your site? Are you converting those visitors into leads or customers? If not, it’s […]