Marketing

Tips to Improve your Ranking in Shopping Search Engines

shopping cart with engineAs an owner of a Magento-based online store you should never-ever forget that the devil is in the details. So a Magento platform is a mechanism that has no inessential things. The very goal of yours is to provide the clients with the "full package" service that is stuffed with all the modern gears to guarantee a smooth operation from the moment they browse your Magento store Homepage till the transaction is over. Otherwise your competitors, who are more eager to stay in tune with the latest trends in improving a Magento store, will step over you with a victorious smile on their faces.

Today's e-commerce world is strongly associated with comparison shopping engines (known simply as CSE: Google Shopping, Nextag, Amazon, etc.) that will win you a place among the A-list stars or bury you in the depth of Google Search Result pages.

Here is some data feeds overview form Google Merchant help:

A data feed is a file made up of a list of products which use groupings of attributes that define each one of your products in a unique way. Attributes, such as ‘condition’ and ‘availability’, can have standardized values, or accepted “answers,” or attributes can be open to fill with your own choice of value, such as ‘id’ or ‘title’. Accurately describing your items using these attributes allows users to search and find your items more easily.

So grab a cup of coffee and get ready for top 5 actionable tips to help you to take the CSE resources to the extreme even if you are a newbie.

  • Straight of the ice

It's crucially important for a Magento data feed to be refreshed on a regular basis, preferably on a daily one. Your Magento store is a garden that should be weeded out of all the out-of-stock products, because if your client is redirected to a page with no actual item to buy, he will close the tab for good and put you on the black list. Don't let it happen.

  • Categorize it properly

Don't make a mess of your Magento data feed. Give it a structure that falls into the most relevant categories and subcategories and enlist the products accordingly. Stick to clear and descriptive breadcrumbs, for example Bags > Women's Bags > Totes to prevent the customer from clicking every single tab on your page. The less clicks a customer needs to make, the happier he is.

  • Eye-candy

Do not forget that we judge by the appearance. So make sure that your Magento store has a satisfying visual component. Download only high-quality images or it won't work out as no one will be attracted by a blurry picture. Additionally, you can use nice videos to show your product from all the possible sides. Adding a video to a product page can improve conversions by 80%!

  • Price tag

When it comes to emptying the purse, the final price is all that matters to the client. The customer's trust is a hard thing to win, so make sure that the price tags on the product feed and your own webpage are the same or there will be no second chance for the cheater.

  • Bonuses

Encourage the customers to fill in the cart with even more goods through tempting them by free shipping and discounts. Everybody likes discounts, don't they?

Seems like you aren't going to digest all the new information? Then automatize the whole process with a Magento product feed extension that will help you to handle a Magento data feed by taming all the shopping engines. The variety of the extension functions are aimed at creating a powerful tool to provide your Magento store with highly targeted traffic and high conversion rate.

Shared by amasty.com

A post by Amasty (1 Posts)

Amasty is author at LeraBlog. The author's views are entirely his/her own and may not reflect the views and opinions of LeraBlog staff.
Author - Kristina Azarenko, a passionate digital marketer specializing in SEO, PPC and Analytics. She is also an author of https://marketingsyrup.com/

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