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Business

Understanding the Southern European Business Culture

The Southern European region has a diverse blend of cultures. The geographical region and climate influence the way people communicate with each other and how they do business. The countries in these regions follow similar business etiquette despite the difference in languages. Spain and Turkey are the important economic hubs […]

Marketing

5 Ways to Lower Your Marketing Costs

Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]

Social media

Strategies to make money on Facebook

Everyone uses Facebook. Okay, a slight exaggeration. But two billion users worldwide, including more than 200 million in the United States, are very, very common. This is a revolution in news, culture, social interaction and more. But it’s not just a way for you to get in touch with old average friends, share […]