Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
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Getting to Know an Area Before You Move In
It can be an exciting, but also intimidating, experience to move to a new place. There are many uncertainties attached to moving, especially if it's to a place you have limited knowledge of or have never been to before. Are you relocating for work and are pressed for time to find a […]
Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
Kill CC Clutter to Control Email Overload
Too much email? You're not alone. The endless stream of email notifications we get when we're trying to get some real work done is a harsh reality for each of us now - no matter what industry, vertical or function we work in. And if you have audio notifications ON, […]
Dos and Don'ts of Paid Online Surveys
Why would market research companies pay you for participating in their online surveys? Market research plays a significant role in the way a business formulates its advertising and marketing strategies. A business that knows its target customers is capable of creating the right products and services for them and increasing […]
How to Elevate the Home Security Factor?
Home is one thing which each and every individual want to be as secure as possible, as it is the place where the family and kids live and share a myriad of worth remembering moments together. But due to the augmentation that is taking place in the rate of burglaries […]
What is Flexible Funding and How Can it Help Your Business
Flexible funding is one element of ‘crowdfunding‘; a way of getting numerous small donations from various parties to build a larger investment pool to start a business, run a campaign, or complete some sort of project. Within crowdfunding, there are 2 main elements-fixed funding, and flexible funding. Fixed funding refers […]
How to Grow Your Business Effectively
You've made it, or so you think. Your business dream has just become reality but now it's time to grow and make sure that you don't fall behind the competition. Maintaining a healthy and successful business is a tricky process but here are some top tips for all companies. Customer […]
Getting Hired: How to Land an Engineering Job
With graduation season upon us, soon-to-be graduates will be looking to land fruitful careers in the engineering world. And while engineering majors still dominate the list of college degrees that pay the highest salaries to new college graduates, the job market is not what it used to be. Having said […]
Why You Need a Patient Advocate
The United States' health care system is complicated - and getting more and more complicated by the day, as the nation adjusts to the changes wrought by the Affordable Care Act, otherwise known as Obamacare, which is set to take effect next year. So whether it is you or a loved […]
What to Consider for a Successful Tech Startup
When you are in the process of starting a new tech company, it is important to think about the ways in which you will distinguish your company. In cities like Silicon Valley, there are hundreds of tech companies that are all competing for the same clients. One way that you […]
How to Save Energy This Summer?
Summer brings about sunnier weather conditions and warmer weather. Unfortunately, this welcome change in weather can soon become as nuisance when temperatures skyrocket. When the temperature rises outside, a lot of energy is used to keep the inside of the home comfortable. With the rising costs of energy, it is […]