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Marketing

Innovative Fundraising Ideas for Businesses

Fundraising is an important part of running a business, and whether you need to raise funds for a new project, more equipment, or are organizing a fundraiser on behalf of a charity, it's important to make sure that your fundraising event is innovative and different enough to attract people. The […]

Accounting

Usage and Benefits of Electronic Invoicing

A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office […]

Advertising

Forms of Advertising

Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]

Advertising

Native Advertising Methods

Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]

Management

What Factors Affect Your Workers’ Productivity?

There are many factors that are said to affect your workers productivity, many of which have had studies conducted supporting the ideas including; temperature, other co-workers, job role, office hours, office facilities, the amount of space and whether they have their own working area or are working in an open […]

Data security

What is Ethical Hacking?

Does the concept of buffer overflow or DDoS attacks attract you? If yes, then ethical hacking is indeed your right career field. Ethical hacker is known by several names such as white hat hacker, legal hacker or the rarely used penetration tester. Government organizations require ethical hackers for their daily […]