The turn of the 21st century marked the advent of the Internet as one of the most important tools in business. Its capability to transfer data at amazing speeds has tremendously decreased the time required to transmit information, allowing almost real-time processing of data even when the processing center is […]
Search Results for "online campaigns"
How to Improve Your Video Marketing Problems
If your total video views have dropped, and the Vice President of Marketing is looking to cut your video budget this quarter, you'll need a solution to get the traffic and interest flowing again. To prevent the temporary lack of eyeballs from turning into a real loss of sales and […]
Competitive Intelligence: Researching to Gain the Upper Hand in Business
It may have been more than 400 years ago that philosopher Sir Frances Bacon is believed to have coined the phrase ‘knowledge is power', but these words are no less relevant today, especially in the business world. In an ever-more competitive marketplace, knowing and understanding your rivals, and using this […]
Should You Use Startup Capital for Marketing?
One of the largest factors that can determine a company's success or failure in the immediate future is having sufficient funding during the startup phase. Acquiring a small business loan can seem like a long and complex process, but the Small Business Administration (SBA) and other organization provide options that […]
Generating Quality and Reasonably Priced Website Traffic
This is the holy grail of all web-marketing campaigns. The Internet is now the "go-to" place for people who want anything from a new car or house, to directions to their friend's house. Websites are marketed with the same passion that soft drinks were marketed in the 90s. Everybody wants […]
The Best Free Web Analytics Tools
It's important to know what your customers are doing and what they think. Since you can't ask them directly, you must stick with a selection of web analytics tools. There are a number of free analytics tools you can use for this purpose. They all work in the same basic […]
How Google+ Influences Organic Search
When it first debuted as a social media tool, Google+ was a sort of punch line — there was Facebook, Twitter and, the annoying cousin who showed up late to the party (but who's usually a totally cool guy), Google+. Adding to this stigma, in early November 2013, a particularly […]
Boost Your Sales During The Holiday Season
The biggest shopping season of the year is upon us and on cue, retailers are revving up their marketing strategies in attempt to take advantage of the spending frenzy. Whether you sell to customers online, in the real world, or through a combination of both, the opportunities to cash in […]
Native Advertising Methods
Unlike interrupt advertising where ad matter is interjected into the TV program or any other media, native advertising integrates marketing content with a site/service in such a smooth way that it cannot be distinguished from other material there either in terms of style, format, content or placing. Native advertising is […]
The Benefits of SMS Marketing
New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]
How Optimized Links from Guest Posts and Press Releases can Hurt
Guest blogging and online press releases have long been two of the best weapons in the arsenal of any SEO professional, but things have changed a lot recently and you need to think twice before using them for link building purpose. Recently, Google updated the "Link Schemes documents" under its […]
Unbeatable Ways of Drumming Up Your Business in 2013
In these hard economic times, many businesses are feeling the pinch and need extra clients to plug rising costs and falling revenue. Problematically, a decent marketing strategy to lure in these new clients costs money—meaning that businesses need to really examine how effective a marketing strategy will be and what […]