This is the holy grail of all web-marketing campaigns. The Internet is now the "go-to" place for people who want anything from a new car or house, to directions to their friend's house. Websites are marketed with the same passion that soft drinks were marketed in the 90s. Everybody wants web traffic, and they are trying anything to get it.
So the question is-how can you generate reasonably priced web traffic that is high quality and targeted? There are no easy answers, but here are a few tips to help you on your way to a successful website.
You cannot ignore the search engines
This is a simple fact, even though it does get frustrating. A lot of people are trying to get their website onto the top spot on search engines. The competition for the top spot is legendary, and it is so difficult to get up there that people simply give up. But, the fact is that if you want cheap and targeted traffic, then this is the place where you are going to find it.
You have to persevere and only use best practices when dealing with your website and SEO (Search Engine Optimization). Continued effort over a long time will eventually get your website up there with the best of them.
Pay-Per-Click advertising is still cheap and effective
You should really consider a PPC campaign if you want cheap and high quality traffic. A well optimizes campaign is going to drive traffic to your site without costing you a small fortune.
Links on other sites have more than an SEO value
Many people install links on other websites for their off-page SEO value, but an external link can do so much more than that. It can drive direct traffic to your website, which is free. Furthermore, if you link from websites that are relevant/related to your website then you should also attract quality (targeted) traffic too.
Social media will generate free traffic if you use it correctly
Do not be overly promotional on social media, but do not be afraid to get your name out there either. Even the most optimal social media campaigns have only drawn around 20% of their profile viewers onto their website. But, even if you only pull 3% of your social media profile viewers, it is still free traffic.
Build an online reputation and the traffic will come
This is something you must do if you want your business to do well online in the future. It is not something you can do for a few weeks and then expect some results. It involves getting people to trust your website enough so that they visit you of their own accord.
If you build a good enough online reputation, then people are going to refer to you and link to you from websites, and all of their own free will. People will start to search for you on search engines and will start typing your domain name into their address bar. People will sign up for your RSS feed or your newsletter and people will add you into their favorites bar. This sort of thing takes time, but a well-maintained online reputation has plenty of benefits if you work on it.
Do not forget to market your mobile websites offline
People who do not market their mobile website offline are fools and are missing out on a massive opportunity. When people are out and about it is then when they are most likely to look at a mobile Internet website. All you need to do is catch them when they are out and remind them of your mobile website, and they will be logging on to see your website in no time.
Published on behalf of Mr. John Kravz, John is a professional outsource writer. Click here to find out more.