Brand consistency is essential for every successful marketing strategy and product placement, especially in a dynamic and highly competitive online business environment. Creating a unified brand or company image on the web will directly boost your marketing efforts and, if properly planned and executed, it will eventually increase your sales […]
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Mobile Devices Improve the Catering Industry
Mobile technology is changing the world and makes small business owners' lives easier. Smart phones, tablets and other mobile technology make the behind the scenes work of running a business a lot easier. Mobile storage of information reduces the amount of paperwork that owners have to log and keep track […]
Social Media Marketing - How and Where to Start with?
There is not even an ounce of doubt that social media marketing has been proving itself out and out when it comes to establishing good enough connections with the prospective customers in business. They have also contributed a lot in generating business and building communities. Those who are considering putting […]
Leadership Styles and Their Impact in an Organization
Leaders play a very significant role in an organization: they inspire employees, they guide them through complex processes, they boost morale and they improve the overall performance of the employees. Despite their important organizational impact, not all leaders are equal. According to their leadership style, they each have their own […]
Contemporary Marketing Trends: Promoting your Business in 2013
Consumer confidence is on an upward trend in the UK, and this reflects a global theme that is prevalent throughout the U.S. and even developing economies throughout the world. This is contributing towards a worldwide recovery, and offering businesses the opportunity to expand into new and more profitable markets. While […]
A Crash Course into Search Engine Marketing Jargon
Search engine marketing is becoming more and more of an influence within the way business is done on the internet. For the past several years, search engine optimization has been understood by the general public as something that runs in the background, behind the sites we know, love to visit, […]
Social Media vs Search Engines. Which is Better for Blog Traffic?
In today's online marketing world people are always talking about search engines and social media. They make comparisons between the two all the time. Which is the better one to get traffic to your blog — social media or search engine? While people are talking about which is better in […]
How to Successfully Develop a SEO Strategy For a Start-Up
If you were to begin improving your website on Google, which would be the systematic approach? Responding to this question was easier some time back because just by developing heavy anchor-text hyperlinks, you had total control over the positions. Unfortunately, SEO has changed a lot; it is not the same […]
Boost Your Business with Social Videos
Content can have a powerful effect on the marketing and branding of a business if created, shared and promoted strategically. In the digital landscape, creating a business website and blog isn’t good enough. To reach full potential, an organization is expected to engage in social media — and that includes […]
Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
Why Facebook is Not Worth The Effort?
By now we all know the importance of a social media presence, but many people fail to make the most of this presence. Every time a social media account is created, there is a good chance that it will fall flat, fail to generate engagement, and just be left running […]
Social Measurement Tools-What are they good for?
Online measurement tools are websites that give you a score, a number based on your online activity and how much interaction you’ve created with it. You will get a profile on the measurement website where other users can visit to see which topics you are influential in. Klout The most […]