Search Results for "digital advertising"

Marketing
Advertising

Business Promotion Needs Publicity

Famous international brands get free publicity every day. It is the return on investment that they have made to get to a position whereby their names or logos are immediately recognisable. If there is any news coming from the parent companies involved, it often results in editorial comment and articles […]

Businessman With Business Plan Concept
Marketing

Easy Tips for Marketing to Baby Boomers and Seniors

When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]

Services

Recommended SEO Services for Small Businesses in Dublin

Search engine optimisation continues to soar in global popularity. With SEO services, clients in Dublin can effectively establish brand awareness and validity. They can also rank higher across leading search engines, while marketing their products and services to mass audiences. In this day and age, social media integration is also vital […]

IT

Top Tools for Business Brainstorming that Include Employee Input

Business owners often stress about the annual profit numbers, but the injection of creativity for advertising campaigns, new product development and customer service is equally important. If you're running a savvy company, you know business brainstorming is the future of the workplace. Though brainstorming is at the heart of modern business […]

SEO

Best SEO Practices to Focus On in 2014

2013 has been a year of transformation for the Search Engine Optimization (SEO) Industry. The way digital marketing agencies approach SEO was altered forever in 2013. Google brought out many changes in its strategies, which left SEO consultants and companies alarming. Some of the major changes include further releases of Penguin […]

Marketing

The Benefits of SMS Marketing

New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]

Branding

Different Types of Branding Techniques

Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]