Search Results for "Shoppers"

Sales

How to Sell Solutions at the Highest Level

Sales take place at different levels. Some sales require what I call the clerk approach. If I'm buying a toothbrush and the store clerk started asking about how often and how long I brush, I'd run. I just need a toothbrush. Some sales require the salesperson approach. If I'm buying a computer, […]

Marketing

Online Merchandising Strategies

Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]

Fashion

Hudson Jeans

The year 2002 was to witness a designer jeans boon as had never before been seen. The forerunner in designer jeans which surfaced with phenomenal effect was the now-familiar Hudson Jeans brand. Hudson Jeans was the brainchild of CEO Peter Kim, who conducted some analytical studies of the fashion world. […]

Economy

The Retail Marketing Sector in India

Indian retailing is poised at an inflexion point and is predicted to witness major changes in the recent years to come. Domestic major retail players have announced aggressive expansion plans and a number of multinational retail chains are making their entry through various routes. This competition is bringing in new […]

Finance

A Beginners Guide to Chargebacks

Sadly, many business owners are ignorant of a deadly setback in the business world when they embark on their new adventure. And unless you've experienced one firsthand, you might still be in the dark. Wonder what we're talking about? Chargebacks. If you aren't careful, chargebacks have the potential to destroy […]

Interiors

How to Distinguish Authentic Furniture from a Reproduction

It's imperative that antique collectors, interior designers, and everyday shoppers understand the difference between authentic antiques and reproduction. Much like genuine antiques, reproductions have been around for centuries, with some even garnering a following dedicated to collecting such pieces of reproduced antique pieces. In general, people are usually drawn to […]

SEO

How Videos Help Your SEO

Search Engine Optimisation (SEO) changed when Google brought in the Panda and Penguin updates. It places more of an emphasis on diversifying SEO techniques. You have to do more than simply write a block of text. Videos do much to enhance SEO. It's a new way of communicating with your […]