Tuesday, May 21, 2024
Effective communication and strategic media planning have become paramount for businesses seeking to build brand awareness, engage their target audience, and drive meaningful results. Enter the PESO marketing model, a comprehensive and integrated approach that combines Paid, Earned, Shared, and Owned media to create a holistic media strategy. This blog […]
Owners and managers of successful stores and retail outlets understand that music has a major, though largely unconscious, influence on shoppers.Beginning with an article published in Journal of Retailing in 1973 by Philip Kotler, psychologists have studied how shoppers behave while hearing music, and have proven that music affects their […]
The field of journalism has undergone seismic changes in the past few decades due to the rise of digital technology and the internet. News consumption patterns have shifted dramatically, with more and more people getting their news online and through social media rather than traditional print newspapers or broadcast TV. […]
As businesses continue to digitize and rely on technology for their daily operations, the need for a reliable and uninterrupted power supply has increased significantly. Power outages, blackouts, and voltage fluctuations can lead to data loss, system downtime, and work interruptions. A UPS (Uninterruptible Power Supply) power solution provides the […]
The growing preference among customers for renting over buying products and services is driving up demand for online rental marketplace businesses. It all began with Airbnb, a peer-to-peer service that provided consumers with a chance to locate inexpensive housing and experience various cultures firsthand. Following that, there has been a […]
Dash cams are great for security, safety, and getting odd curiosities that happen on the road. With so many dash cams on the market, you only need the right features to install for your trucks. Whether you’re installing them to your fleet en masse or a personal security measure for […]
Every barbeque fanatic is attracted to new tech that they have not tried. BBQs2U is a popular BBQ retailer. The family is into barbequing, so they jumped into this business to help BBQ lovers choose the best equipment and tool for enjoying their barbequing events. BBQs2U sells BBQ brands Kamado […]
As the general road performance of cars has become somewhat standardised (and thus homogenised) in recent years, it is almost as if the advertising heads of the world’s top car companies have collectively settled on a new marketing strategy – focus on the onboard technology. There is scarcely a car […]
In-car entertainment systems have come a long way in the past decade, with Bluetooth connectivity and wireless solutions and it can seem a bit daunting for a novice to negotiate. There are many components that make up a premier in-car entertainment system, and with that in mind, here are a […]
Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]
Looking at global restaurant chains like KFC and McDonald’s, it’s hard to imagine that these giants began with single outlets. Yet they did; Kentucky Fried Chicken was but a single roadside eatery manned by Colonel Sanders himself 70 years ago. So, yes, your fledgling restaurant can blossom into a North […]
Running a restaurant can be difficult. The cost of food and drinks, staff, insurance, rent, kitchen appliances, and utensils can quickly add up. One area where restaurant owners often spend too much money on is purchasing equipment. The money required to buy new equipment can be substantially higher than the […]