By now, most people are already cognizant, or in the pursuit to understand the benefits of using an online platform as a tool for promotion, or extended sales. The presence of the internet has, for a long period, worked out sustainable benefits for many businesses and corporations. It helped them to connect with areas of need beyond their physical locations and foster partnerships with other ventures globally. The internet has also given rise to many platforms that serve for interaction, communication, and advertisement.
These platforms are known as interactive media. And over time, popular social media websites like Facebook and Instagram have evolved beyond just being the place for sharing just personal moments.
They have morphed, albeit in a coded manner, into the perfect advert platforms and thus, powerful business tools. This is constantly seen by the upgrade of amazing features that give businessmen and entrepreneurs immeasurable reach to control the way they affect their target audience.
The question, however, remains – how many of these companies optimize interactive media to create unending traffic to their home sites? The answer might surprise a lot of people. Although the majority of business-minded moguls are familiar with the ‘power’ of social media, not that many know the ‘right buttons to push’ in order to get the traffic rolling. Or, they probably know a lot of ways, but haven’t been able to find the ideal one for their online deals.
In this next section, we would look at the various ways interactive media can work in your favor, raising both awareness and traffic, and in the long run, sales.
Social Media Power – what really matters
If your website primarily runs a plagiarism checker, you would want to tag along with social media pages that promote content that your product is suitable for. This would include pages promoting essay writing sites, or guide sites that offer tips on how to begin your research paper or report. Content is one of the two most important things to consider when exploring strategies aimed at maximizing the use of interactive media. The other important thing is link building.
Now, let’s get straight to the chase.
- Promotion of content
We have previously spoken briefly on the significance of content, so it should not be a surprise that one of the ways would definitely influence content. This would also be the most know use for media platforms since the simplest way to promote content is by sharing it. Having quality content and not being able to reach your target audience can be unnerving.
And here’s the tricky part – finding the form that works. We all know for a fact that videos and pictures tend to circulate faster than written posts or written advertisements. Also, we now have live streaming, which can serve to give the ‘being there’ experience for potential clients. This helps to boost your home website, and also improve your Google search ratings. Social Copper, a leading expert site on content promotion, can offer to help out if, say you need to make a video showing the effectiveness of your plagiarism checker.
- Helping to raise awareness
If social media boosts content popularity, it would also work on awareness ratings. No tool is as perfect to use for interacting with the general public like media online platforms. This is because through these platforms you get direct access – responding to general queries regarding your brand, providing consultations that help to shape their choices of your products, receiving feedback on how better you can serve and taking action on this feedback – these go a long way to amplify the awareness meter of your website.
Always keep in mind that relating with your developing community of followers on media sites is one of the foolproof ways of securing your awareness on a high scale. For business owners who may find this challenging, companies like Social Copper are very adept in providing guidance on awareness issues, thus helping your business to stay relevant on interactive media.
- URL visibility
Don’t ever lead your followers to the point they get really caught up – and then realize they have no link or URL to access that will take them straight to your home website. This is quite essential. Every bio section on Facebook, for instance, offers a text box where you can indicate your URL. Also ensure that it is visible to the entire public, not just your fans.
- Engaging with your locality
There are people who are more likely to patronize a website that can prove how committed it is to its immediate community by sharing posts of involvement in local events. The logic behind such reasoning is this – if the communities directly linked to a service do not benefit in ways of support shown, then how valid would it be for people linked through the internet to benefit from this service?
Engage with your local community, then get to post pictures and other visual content from local events. For a website dealing with plagiarism checker boosting, this could be supporting essay contests or Literary Olympiads. By doing this, you are showing your abilities to be a ‘people service’. Visual proof usually works to boost visits to the site’s page, where they eventually get redirected to the main domain.
- Linking/Link building
This article won’t be complete without highlighting the importance of using links to create traffic. The essential note of caution on this is not to use ‘just any type of link’. Many traffic-boosting links and blogs already have a record with search engines as being unreliable or broken. Using these elements will decrease the perceived integrity of your direct online platform. Be cautious to use certified, good-quality links – and this still takes us back to content. Poor content would not attract link-building opportunities, therefore there is a need to regularly review, update and restructure your content if needed.
Relevance is also needed. Reputable guide sites like Social Copper would suggest that you link a writing platform with a legit plagiarism checker. Or the other way round, if you own the latter. Either way, keeping your content recent and linking with relevant sites remain key in ensuring your website remains relevant in search ratings.