The Importance of Keyword Density for On-page SEO

When you hear the term “keyword optimization” do you cringe? Well, you are not alone. That is why many bloggers just don’t do it. They think of it and its close cousin search engine optimization as tricks. However, if you don’t optimize each of your pages to be found more easily in search engines you are leaving traffic, and money on the table. If you are really serious about making money from your blog you need to start optimizing right now to help build your organic search traffic to your site. Start using Search Engine Optimization Techniques to ensure you capture everyone’s attention.

SEO focuses on getting your content higher in the search engine rankings for a particular keyword, and while that is important it is not the focus of this article. Before you can move up the rankings for a particular keyword the search engine has to know you even have something to say about that topic to get you in the pool of search results at all. That is what on page optimization is designed to do for you and why you check keyword density.

The search engines want to know what your page is about, so tell them. Don’t make them guess. They won’t send you traffic if they don’t know what topic you’re talking about. Just like you have to tell your visitors to CLICK HERE or READ THIS NOW you need to tell the search engines that your content is about also so check keyword density.

Fortunately, it is quite simple to tell search engines the information they want to know. Here are the steps you should take on each page of your blog to optimize them.

H2 – H6 Headings

Use the H2-H6 headings for each change in topic to let the search engine’s know the different parts of your article.

Another important and simple way to use affordable search engine optimization is by using the keyword phrase within your title of your article. Focus on the keywords that are related to the actual content of the page. You may consider a keywords rank checker, in order to grab comprehensive information about your keywords. So, for example, if your page is about how to Check Keyword Density your filename might be:

Web pages are designed to provide information both to search engines and to readers. Readers get their information in the text of the article, but readers don’t see on their screens what the search engines are asking.

Within the head of your page, you are asked to provide a page title, meta keywords, and a meta description of the page. You should use your exact main keyword phrase in each of these three sections so check keyword density. You can use the free plugin WordPress SEO to do this.

Check Keyword Density in Meta Tags

Listing your phrase in the keyword section is obvious, but often it is neglected in the page title and/or description. However, both the page title and description of the page are the text that shows up in the SE’s results pages. If you don’t use your main phrase in both these locations, it is much more difficult to be found in the top 10 or even 30 results for the competitive keywords.

The final places you should use your keyword phrase and check keyword density is within your blog post headline, then within the body copy. After all, if you are focused on writing about a specific topic, then you will naturally use the exact phrase, synonyms, related words, and roots of the keyword within the copy itself.

As you write to keep in mind it is ideal to use the main phrase within the first sentence of your body copy. Don’t be purposefully obtuse, if you can work in the phrase easily you should do it so check your keyword density.

When you check keyword density remember a little goes a long way. Don’t fall into the trap of thinking a lot is better. That is known as keyword stuffing, and it is annoying to your reader, who doesn’t want to read a particular phrase over and over without rhyme or reason, and makes search engines think you are trying to manipulate them -SPAM.

Check Keyword Density For Purpose

The purpose of on-page keyword optimization is only to help the search engines know what your blog post is about so there is no guessing involved. Tell them directly and simply.

Keyword stuffing will get you penalized in the search engines, which is the opposite result you want from your optimization efforts. If you are concerned you’ve gone above and beyond what is a good amount of keyword usage use a free tool such as Keyword Cloud or Keyword Density Checker to see what density your article has for various words or phrases. Typically, you want to be in the 3-5% range when you check keyword density.

If you have any questions, please ask below!