If you own a business, you should be interested in boosting your search engine ranking status. Essentially, you want to set a goal to land on the first page of the Google search engine results so that your website will receive the most maximum hits. As we live in the age of digital marketing, if you’re not optimizing your website for a higher ranking, you are missing out on a significant amount of market share. When you optimize your website to be ranked higher on Google, you will work to generate additional traffic creating awareness and genuine interest while converting this traffic into additional leads and new customers.
There are many ways one can improve their search engine ranking strategy and we are here today to explore with you some of your best options to choose from. They include having an updated website, avoiding stock content, giving mobile attention, conducting SEO research, and keeping images small. Let’s jump into the details.
Having an Updated Website
There is nothing worse than opening a business’s website and seeing out-dated information. Maybe the opening hours have changed or there are new services being offered but they are not advertised online. Having an up-to-date website will allow customers to accurately and efficiently find the information they want to know most.
An updated website also includes the design of the website. Having a sophisticated and smooth web design will appeal to more people and create the idea that your business is organized and cares about its customers. Websites that have a good design are often rewarded by Google because Google likes to see fast and secured websites. In addition, ensuring that there are security features set up as well as fast loading times will help increase your rankings.
Avoiding Stock Content
Google does not like repetition and if you use copy and paste content, you will be penalized for it. You should always use unique and original content that showcases your brand so that customers can develop a sense of connection with your company. Using the same images, headlines, and phrases are all considered to be red flags to Google and you will not be ranked on the first page of Google if you are using any of these tactics.
Start Giving Mobile More Attention
Today there is a huge market share that uses their phone to search up websites to buy products and services online. That’s why, if your website can not properly function on mobile devices, your bounce rate will increase and Google will rank you poorly as a result. Having a mobile-friendly website will have your company attract a significant amount of more leads.
You can optimize your mobile website by creating strong introductions, breaking down your content into shorter paragraphs, offering a summary or just important highlights of your content, eliminating extra wording, adding videos, and previewing it before publishing. When creating a mobile website, it’s important to “Get to the point fast” as usually those who use their phones don’t want to conduct research, they just want to find what they are looking for.
Conducting SEO Research
Have you considered adding search engine optimization (SEO) tactics to your website? If you have not thought about it, it’s definitely time to consider it. Without using SEO tactics, your website will be ranked at its lowest. SEO tactics help to increase and drive organic traffic which results in more customers. Conducting research will help you establish which guidelines are up to date to know what you should be following when designing your website.
Keeping All Images Small
Ensuring that the images on your website have been optimized to ensure peak performance is a critical part of your website. If you want your website to be ranked higher, you will need to optimize your images. Optimized images will also create a better user experience and as well as contribute to faster page loading times. Images that are large files will slow down your website’s loading time dramatically which Google does not reward. You can consider using fewer and smaller images to help reduce the loading time of your site.
Improve Your Google Ranking Today
If you would like to improve your ranking with search engine optimization tactics, sometimes it’s best to call in the digital marketing professionals. Generally, those who have at least 5+ years of experience in the industry can be trusted to help improve the ranking of your website. A professional SEO team will be able to create a digital marketing plan that is unique and that works for your company. In order to stay in tune with maintaining an up-to-date online presence, it’s best that you call in the experts to handle it. What are you waiting for, book a consultation today!