At first instance, you might think a video blog (vlog) as being pretentious and time wasting right? However, be prepared to eat humble pie since video content is now taking over the world. Studies show 60% of internet users are more likely to watch a video rather than read your content.
This means you have a better chance of engaging prospective clients through video content rather than writing. The first rule to sell content for your vlog is to have interesting content. Have a name that instantly attracts visitors to your channel such as “songs for kids mum mum tv“.
The second rule is a constant online presence. Take a page from channels like kids songs that churn out videos almost every other day. Here are the reasons a vlog may be the thing that blows up your business.
Advertisement
One of the biggest advantages to having a vlog is it’s a form of free advertisement. With the channel, you’re able to interact with prospective clients relatively easy. All you have to ensure is your videos have a share button at the bottom.
Viral videos will spread like bushfire ensuring you don’t have to spend any money on expensive advertising. Since you’re saving on advertisement money while gaining clients at the same time it’s safe to say you’ll have a healthy bank balance. The extra income can be used for new projects thereby contributing to the growth of your business.
Platform
A vlog gives your customers a platform to ask questions regarding your company’s products and other pertinent information. Promptly answering the questions on the channel will give the customers a sense of pride knowing that their opinion is highly valued.
As a bonus, you get to boost customer loyalty towards your company’s products. In time you’ll see the company’s sales and revenue increase exponentially.
Launching
With a vlog you’re able to showcase new products to your subscribers and prospective customers. Coming up with quirky and interactive videos for the launches will prove a masterstroke. A perfect example is the launch of Samsung’s new Galaxy phone where they came up with a funny video of an ostrich stuck onto virtual reality glasses. The ostrich was first confused and finally gave in to the thrills of virtual reality.
As a result, the video went viral and has generated lots of sales for the company since its release.
A plus to that is they got more new subscribers to their channel. I’m sure you know by now new subscribers equal to more ka-ching for your bank balance.
Presence
In this generation, a company is considered hip and cool depending on how many social media platforms it’s on. Simply put, the more platforms you are on the bigger base of customers you have access to.
Testimonials
Unlike other forms of communication, a vlog provides your consumers an opportunity to give testimonials about your products. Prospective customers will be more inclined to believe fellow customers rather than a model when it comes to the effectiveness of your product.
Frankly, there’s no better endorsement for your product than a consumer who has actually used the product itself.
Pros:
- Studies reveal that more than 60% of customers are more likely to make a purchase after seeing a video:
It is proven that the usage of high-quality videos can significantly increase your customer’s base and it can even attract investors.
- Vlogging is an excellent way to stand out from the crowd.
Yes, many companies use videos to show their products, but it isn’t something popular nowadays. This makes vlogging an excellent way to show your brand and gain significant popularity
Viewers can visualize the information given by you.
Simply, create a detailed video of your product that shows all of its features and gives more information about it. Rather than writing a guide, you can create a video so your clients can visualise what they read.
Search engine optimization has a key part in videos as they can rank you higher
To optimize your videos, you have to take care of the subtitles, the description of the videos and the title itself. These are all important aspects of the search engine optimization. As you know, Google bought YouTube and ever since videos became a crucial part of search engines.
Cons
- Its time consuming
Creating a video can take hours of recording without including the scriptwriting. Shooting a single video could take up to a few days to a week, depending on the idea.
- Videos aren’t suitable for everything
Videos can’t be used for every subject, which means that you have to be selective on your video topics. In some cases, the written blog is more suitable and could be more interesting for your audience than a video.
- Writing the right speech
Writing a speech is a troublesome process, but the bigger problem is the talking itself. You need to set the right tone, talk clearly and understandable, which could be an issue if you have a dialect. It might sound like an easy task, but it’s quite hard actually!
Wrap-up
By now, I’m sure your perception of vlogs has completely changed. Rather than looking at them as vain, they now represent an opportunity for your company to join the big leagues.
