For your online marketing campaign to be successful, you have to stay updated with the most effective methods for conveying your message. Infographics have been around for a while but their impact on the web has skyrocketed since 2012 and the rocket has maintained its trajectory. If you are not up to speed with the significance of infographics, I hope by the end of this article your eyes will be opened and you’ll have discovered a sure tool for including in your marketing strategy.
Sticky
One of the goals of every online marketing campaign is creating web pages or websites that are ‘sticky’. That means creating a website that visitors find difficult to leave once they are there. They find themselves clicking links after links and looking for more information because the contents of the site are just so juicy. Infographics are one of the surest ways of achieving this effect.
They are visually appealing and present a lot of content in a condensed and easy to follow format. Most visitors to sites with infographics find them interesting enough to spend some time to want to figure out what they are saying.
Informatory
They provide your audience with useful information and in a fashion, they find interesting and entertaining. The main purpose of infographics is to communicate. Text is boring and most people do not like consuming information in the form of text; particularly statistical data. Infographics enable you to present various forms of information including statistics and the main points of textual data in a format that is easy to understand. You can present the contents of an entire webpage that would require your visitors to scroll down several times in just one infographic that will only need one glance to understand.
Simplicity
That means infographics simplify things for your audience. The fact that they look at simple graphs instead of statistical data, and the fact that they look at the fun and interesting pictures and alternative diagrams rather than textual data makes life far much easier for your targeted audience on the web. Furthermore, they also help you save space on your webpage. The information you present in an infographic would probably take more space to present on a webpage if you were to use text, tables, and even diagrams separately or the conventional way it’s done on websites. However, a cleverly done infographic will include all that information in a simple to read and follow format that will make it easier for your intended audience to decipher. This can be of great importance for SEO.
Credibility
Infographics take time to create. For starters, you have to know your stuff. That means you have to do some research or already be in possession of the information you would like to share with your targeted audience. Chances are that most of the time, you don’t have all the information you need and will have to do some research to acquire it. Once you have the information you would like to share, next you’ll have to come up with a beautiful and functional infographic for presenting that information. That requires some smarts and creativity to create something that is both aesthetically pleasing and informative.
When people visit your site and see the infographic, they should be impressed with its beauty and the valuable information it contains. This spells out that the creator of the infographic is someone who knows his stuff; therefore, some expert of some kind. It reflects your professionalism or expertise. It establishes credibility for your business and the content on your website. This is one of the main reasons so many websites today are doing all they can to invest in this very simple but effective marketing tool.
Connectivity
And it doesn’t stop there. The amazing thing about infographics is that they are not necessarily selling anything. So visitors to your site don’t feel under any pressure to do anything that requires them to buy anything in particular. Since they are just receiving beautifully presented information, they feel some sense of connection with the site. It feels like a place they can go to for more information and learn more about whatever is the focus of your site. Once that connection has been established, it is easier for you to sell them anything else that you desire, provided you do it a fashion that comes out as a win-win for everyone. I’m sure you understand that part.
And that’s the beauty of infographics.
By the way, if you have been paying attention all along, I hope you realize that infographics are actually effective SEO tools. Search engines value them because they are visual, and since people love them too, they are likely to share them with their online social networks; hence, attract more traffic to your site. That’s nice, isn’t it?
