Paul Rand, possibly the most famous designer on the planet, once said this about logos:
“A logo doesn’t sell (directly), it identifies. It’s only by association with a service, product, business, or a corporation that a logo gets its only true meaning. It derives its usefulness and meaning from the quality that it symbolizes.”
Now, if you examine the words closely, you’ll realize that for a small piece of design, a logo holds a lot of firepower on its own. So naturally, most designers approach these projects with a mix of thrill, dread, and pride.
Fortunately, for you, we have compiled a list of rules as recommended by a reputed web design company that can help you create a captivating logo on your own. Here, have a look.
- Be simple and right on the money
The best logo designs are the ones capable of giving your audience an immediate idea of what your business is.
These are usually clean, uncluttered, and can be comprehended in a jiffy.
There’s a simple thumb rule that you must follow at all possible cost, which is – “Less is more, and more is less.” Below, we have provided a few sample examples for your reference:
- Is it memorable enough?
What’s the use of a logo if it fails to have an impression on your audience?
It should be made in such a way that it can be recalled quickly even after a brief glance. After all, you must realize that a brief glance is all your logo’s going to get from most of your potential customers.
A logo should always stand for something singular such that anybody would be able to describe its basic elements in a jiffy like:
- A cat with a hat,
- A man with a cycle, etc.
A fussy, complex logo with multiple elements may very well confuse the viewer. Such an idea should, therefore, be dropped without any further ado.
- As classic as a vintage car
Just like that traditional black dress of yours, your logo has to be timeless.
Mainstream trends such as modern styles and fonts can become a burden, especially when the trend wears off. We would therefore advise you to focus more on your brand than the styles that are currently in fashion.
After all, you should naturally go for the design which is capable of withstanding the test of time.
- The power of being versatile
One of the best things that you can give to your logo is giving it the power of versatility. We would, therefore, suggest you to go ahead and pick a design that is capable of working effectively at almost any size.
Note: When designing a logo for your business, you should be mindful of its uses. You should resize your design and put it on several surfaces like letterheads, banners, business cards, etc. to see whether it’s working or not. If the answer’s negative, discard without any further hesitation.
- Colors matter A LOT
The theory of colors can be complex. But designers who understand it well can use it to their advantage.
There are a few basic rules that can come in handy:
- Use colors in close proximity to one another on the color wheel. For example, for a “warm” palette, go for red, orange, and yellow.
- Be vigilant that the colors don’t appear too bright or hard to the eyes.
- The logo should also look good in grayscale, and black and white.
You should also know how colors can evoke feelings in individuals. For e.g., red evokes the feeling of aggression, passion, strength, and love.
Try different color combinations keeping in mind the overall feel and tone of the brand.
- Pay special attention to typography
Choosing the right font size and type is more difficult than what you can imagine.
If you have text in your logo, either as a part of the logo directly or as a tagline, you will have to try out different font combinations before coming to a final decision.
Consider these three points while making the decision:
- Avoid common fonts like Comic Sans or the logo may look very comical.
- Ensure that the font is legible. Avoid using complex fonts.
- Use only one font (if possible). DO NOT use more than two.
We would strongly urge you to go for a custom font. The more original the font, the more distinguished the brand.
Do not ever settle for a “me-too” design. Come up with a brand new concept and design to gain more business in the long run.