Valentine's Day may have lost a little of its original romantic purity over the last couple of decades, but it is still a day that people everywhere continue to make an effort on every year without fail. If you're smart and in business, you need to be aware of this and be thinking about the ways, both big and small, that you can personally capitalize on this "special day". Because if you don't, you can be 100% certain that at least one of your competitors is doing exactly what you are not.
In addition to this, it is also wrong to think of Valentine's Day as just a 24 or 72-hour holiday. The cost of Valentine's Day and the increasing cynicism that exists surrounding inflated prices is driving customers away in their droves; while it is also encouraging a growing number of celebrate later in the week or over the course of the following weekend when prices are lower. This offers additional opportunity to business-owners, who can profit during the next week and drive profitability.
5 Ways to capitalize on Valentine's Day once it has already passed
With this in mind, here are five ways to ensure that your business prospers even after Valentine's Day has passed: –
Give everything always
It doesn't really matter what kind of business you are involved in, there are always ways that you can give something extra to your clients in order to make them feel a little bit special. If you own a shop, put out a nice little selection of heart shaped chocolates as a way of treating your sweet-toothed customers. If you work on-line, blast out a cheery email offering a one-day discount on whatever your product out of respect for all of the lovers in the world.
Ramp up your Social Media Drive
Get some Valentine's related hashtags out there on your social media channels. Show your followers that this is a special occasion that needs celebrating and think about ways of how you can get them to interact back with you on the same subject. This isn't necessarily something that will generate sales for you, but it is all about communication and a means of getting you closer to people who might be then more interested in working with your business or buying your product further down the line.
Go all-in and all-out
If you've got the budget and your product is one that can be tied in directly to Valentine's Day, push the boat out a little and invest in a funky ad-campaign that will boost both awareness and your sales. If you do it right and you'll also attract new viewers who didn't even know who you were up until this point.
Invest in Special Offers
Don't forget that not everybody is always tuned in to what is going on around them. A loving husband might want nothing more than to surprise his wife with some special flower delivery, the Asian style, but he's just been so busy with work today that it's completely escaped his mind. You need to work overtime on this special day and make sure that your business is one that can grab this man's attention and turn a last minute disaster into a special offer that will make the whole household happy.
Commit to Thinking outside the Box
Romantic dinners and flowers are all sweet and lovely for those people who have a special someone in their life, but unfortunately not all of us are so lucky. Don't forget that Valentine's Day can also be a day where you can remind people that this is day of love that can be shared with people from all aspect of their lives, even the pets!
