The term ‘local business’ is a broad one, encompassing tiny start-ups with a handful employees and much larger companies which are well ingrained in a particular community. However, the need for comprehensive and affordable channels of communication is universal in the modern marketplace. Companies which adapt to changing circumstances and […]
Marketing
Virtual Office Benefits for The Modern Day Professionals in London
With so much of our office work being done on computers in the modern world it is no surprise that many forward thinking professional employees are opting to work from home via remote connection to an on-site server, email and telephone. For the existing or potential business owner this is […]
Tips for Saving Money at Trade Shows
Whether you are a multi-national who attends dozens of corporate trade shows each year, or a small start-up who might only be able to get into one or two; there are many ways in which you can save yourself money. It is a truth universally acknowledged that in recent years, […]
Video Conferencing Mistakes and How to Avoid Them
Video conferencing has been one of the most utilized means of communication in businesses. The best thing about it is its ability to allow people to connect and interact easily and conveniently anytime, anywhere. Whether it's a conference call done in the privacy of your office or one that is simply […]
Marketing Truths from The Princess Bride
My absolute favorite movie of all time is The Princess Bride (1987). Quotes from this movie are common around our house, and can be used for a variety of situations. They are very handy and funny the majority of the time. If you haven't seen it, I highly recommend you […]
Marketing Tips for your Business Success
Business success depends more on marketing strategies used. This is because there is intense competition in almost every business. The marketing strategies should focus on reaching as many potential clients as possible. The advent of technology has made this quite easy since you can reach millions of clients globally within […]
Strategizing The Branding Activity Of Your Business
Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows […]
When Online Review Responses Go Wrong: How Not To Respond
Now that online review sites like Yelp and CitySearch have been around for a while, your business has likely learned (or hired someone with experience) how to manage and monitor these sites successfully. By now, you know the importance of claiming your business on popular review sites and how responding […]
The Biggest Trade Shows in the World
It can be difficult for fledgling companies to know which trade shows are the best to attend. Whilst it might depend on what market your business capitalises on, there are a few big trade shows that should be on the ‘do not miss' list of any respectable company. In order […]
Need to Write a Winning Business Pitch?
The business pitch presents the ultimate communications paradox. On one side the presenter wants to tell the potential client everything they know about their subject. They want to woo them with their technical prowess and ensure that the potential client is in absolutely no doubt about their experience and expertise. On […]
How to Stay on Good Terms With Book Reviewers
Your book is published and it’s the best time of your life. You are following the rules of promotion, you have your platform, and you even have a life growing inside of social networking. What’s left? Book reviews! Yes, the dreaded book reviews. There are quite a few places to […]
How to Choose The Right Communication Method
Methods of communicating are constantly changing. Up until relatively recently you could only really talk to someone in person, by telephone or by writing them a letter. That was about it. You might have faxed someone or sent a courier to speed things up a little. Then came the internet […]
