In the last five years, e-commerce has emerged as an alternative to brick-and-mortar shopping. Thanks to online storefronts, consumers can now buy products and services without leaving their homes. For businesses, it’s an option that allows them to reach a wider audience and higher sales.
Today e-commerce can be a lucrative business venture for those in almost any industry. Selling services or products online is a great way to grow and scale your business. However, there is a lot of work that needs to go into setting up your digital storefront.
E-commerce marketing is a branch of digital marketing that is specific to the online sales world. If you are running an online store, you probably won’t see success if you aren’t using digital marketing to drive traffic to your marketplace. E-commerce marketing is also helpful for brand recognition, product promotion, and customer relationships. To ensure that your site gets the attention it deserves, you need to know how to market it.
In this article we will walk you through a few common digital marketing strategies to help your e-commerce business succeed.
E-commerce Marketing Channels that Yield Success
Whether you are new to selling online or you’re looking for a way to maximize your current e-commerce efforts, there is a solution for you.
If you need help with your online shopping experience, there are experts to help with various channels. The best e-commerce marketing channels include Search Engine Optimization (SEO), Pay-Per-Click (PPC), Content Marketing, Social Media, Email Marketing, and more.
E-commerce Web Development
Whether you have a dev team in-house or outsource to an agency, web development is an essential step to launching your online storefront. Once a developer builds the store, it will need product landing pages and optimized for site speed. After launch, having a developer execute monthly site maintenance is never a bad idea.
Search engine optimized product pages are necessary to ensure your products are found in search results. Find the best keywords for your product or services and optimize your page titles and descriptions.
Running paid ads is a great way to get your product exposure. Whether you are using social media advertising or Google Shopping ads, you will be sure to see growth in conversions.
Content Marketing for E-commerce
Content is one of the original channels of marketing for e-commerce. Many online stores maintain a content-rich blog to discuss industry news, trends, and product updates. Blogs are an excellent way to drive traffic to your marketplace and link to other sections of your site.
E-commerce Email Marketing
Email marketing is one of the most cost-effective channels for e-commerce businesses. Email is known to build strong customer relationships. Companies that use email marketing engage with their audience through offers, contests, and educational content.
Experts leverage these channels to offer various solutions to businesses, helping them grow their online sales or maximizing all efforts through skillful online e-commerce marketing. It’s important to note that the most successful e-commerce companies focus on a handful of channels to market their company.
E-Commerce is a new venture for many people, and there are companies you can hire to help you get started.
E-commerce Mistakes to Avoid
When it comes to launching an e-commerce platform, your focus should not lie solely on branding. While this is an important aspect, much like with any new branch of your company, the real focus needs to be on the user experience to ensure success. Online marketing companies will work with you to create a stylish yet highly usable e-commerce platform that offers everything your customers could need.
Other mistakes to avoid when launching an e-commerce storefront include:
- Incorrect target market
- Lack of customer reviews and testimonials
- Poor mobile experience
- Low-quality content
- Inconsistent social media management
Whether you already run an e-commerce business or are looking to expand your company into digital sales, hiring a digital marketing firm can help. Experienced teams can help you launch a digital selling platform that works well with your brand and offer digital marketing solutions to ensure consistent traffic so you can reach your goals. Businesses in nearly every industry can build an online marketplace, but how will you leverage ecommerce to increase revenue?