Your business is only as strong as your customer base. But how do you build up that customer base? By gaining popularity and getting more people to talk about your business, of course. There are some top strategies that you should implement if you want to make your company viral and get more customers coming to your website. Keep reading down below to learn more about some of these strategies and how to implement them in your own business.
1. Make Sure to Blog a Ton
Business blogging is something that you may have thought about once or twice, but never really brought to fruition. You might have thought that it’s a bit “extra” and something you can do without. However, if you want to build popularity in your business, then blogging is a must. Blogging is a way to show your customers and potential customers that you are an authority in your industry and that you put out content that is relevant to them. Plus, these blog posts have the potential to go viral and generate tons of visitors to your site.
2. Always Be Where Your Audience Is
When you’re developing your digital marketing strategy, you have to got to think about where your audience is. What social media sites are they mostly frequenting? What are they searching for? Who are they? If you’re going to build popularity, you have got to make sure that the right customers can find your business.
3. Run Plenty of Contests
Contests are something that bring tons of popularity to your company and help to seriously build your customer base. And these contests are pretty much completely dependent on your creativity! You can give away one of your own products. You can work with another partner company to give away a larger prize. And these contests can be promoted on every single one of your social media channels to bring more and more people to your company. These can be organized with the help of an online marketing agency.
4. Conduct Viral Marketing
If you want your business to be popular among your new and existing customers, then you’ve got to be viral. This includes building digital content that people actually want to share and that promotes your company in some way. Think about all of the viral trends that go on in the digital world and how you can take part of that. For example, everyone has been raving recently about the “Unicorn Frappuccino” at Starbucks. How can you take advantage of these viral digital trends?
5. Coupons and Promotions Are Always a Good Idea
Another way that you can build up your popularity is to offer coupons and promotions on your products and/or services. Most people out there are trying to save money wherever they can, so if you clearly offer these discounts, they are much more likely to purchase what you’re offering. It’s a good idea to include a promotional area on your website, so these customers can find these coupons easily.
6. Branch Out
When thinking about your main customers, what are they interested in? Are they always talking about a certain sport or trend? If you know your audience well enough, you will know the answers to these questions. Then, you can expand your digital content to include these topics. Your customers are going to be much more interested in what you have to offer when you connect with what they’re actually interested in.
7. Be Social Media Geeks
There are millions of potential customers out there for you on social media networks. If you really want your business to be popular, then engaging with these millions on social media networks is a must. Whether you choose Facebook, Instagram, Snapchat, or any number of networks, be sure to make accounts and start posting quality content that will engage these customers.
All of the above strategies are going to help make your business viral and bring more customers to your site. Which of these methods have you already been doing and which do you need to work on a bit?