In the changing world of SEO marketing, video SEO strategy is becoming one of the most popular marketing strategies. Platforms like YouTube, TikTok, and Instagram reels have videos that are the most consumed content. Video content has become an inseparable part of our lives. Although these are still consumed in […]
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9 Common Conversion Rate Optimization Mistakes to Avoid
As a website owner or marketer, you work hard to drive traffic to your site. You invest in SEO, create compelling content, and run effective advertising campaigns. But what happens when all that traffic arrives at your site? Are you converting those visitors into leads or customers? If not, it’s […]
The Role of Social Media in Modern Marketing Strategies
In the age of smartphones and constant connectivity, social media has become an integral part of our daily lives. Social media platforms have revolutionized communication and interaction, from sharing photos and videos to staying updated on the latest news and trends. However, social media’s impact extends far beyond personal connections. […]
4 Ways Playing Games At Work Increases Productivity
While it may sound the like excuse a lazy employee gives when they’re caught playing Scrabble on their work computer, there is good reason to believe that playing games at work – along with a decent balance of actual work – can be good for employees and employers. How? Let’s […]
Top tips of recruiting with AI integrated HR software
What is AI for recruitment? Artificial intelligence for recruitment is the application of artificial intelligence to talent acquisition. Machine Literacy can shortlist the ideal seeker and automate homemade tasks during the recruitment process. This technology is intended to automate or streamline a part of the reclamation workflow, particularly repetitious and […]
6 Reasons Your Business Should Use a Multi-Cloud Strategy
Cloud computing is growing in use for businesses, especially as their IT needs increase when scaling their business. This is leading enterprises to begin using a multi-cloud strategy to increase their agility as they scale. Agility is one of many reasons why a multi-cloud strategy can be more advantageous than […]
How To Accelerate Your eCommerce Development In 2022?
The eCommerce development market is evolving now more than ever, especially during this pandemic period when people were compelled to stay home. Global eCommerce sales are anticipated to touch the height of $4.891 trillion by the end of 2021. Additionally, these numbers are just expected to grow in the upcoming […]
15 Writing Tips to Build an Effective Instagram Content Strategy
With more than 500 million daily active users, Instagram is now quite essential to reach out to a variety of audiences. Many businesses, whether small or large, are turning towards Instagram to promote their brands, find new customers, and support existing customers. But one cannot expect a good outreach without […]
Why Are Signage Important for A Better Corporate Marketing Strategy?
Getting your business across all platforms and raising brand awareness among people is crucial for its success. It not only makes people familiar with your brand but also increases their trust in it. Having a strong signage strategy for the marketing of your brand can improve its presence in the […]
Are Influencers the next marketing strategy crux?
With the world shifting on to the internet, every business has stepped into the online world. Consequently, the online market has become quite overcrowded and somewhat saturated. It is now getting increasingly difficult for brands to grab any heed or customers on the internet. Moreover, with so many options readily […]
Importance of User Generated Content in Marketing
Ever wondered how businesses promoted when there was no media were? It was the word of mouth that people believed in. I think that it is still the most reliable source of advertising as it makes your product more believable for the customer to buy. What if we use the […]
Tips and Strategies for Successful Presentations
One of the advantages of the IT&C industry is that when you are very good at what you do (programming, project management, software testing, or business analysis), there are high chances that at some point in the future you will be in a position to give a presentation – in […]