7 Business Names that Failed to be Trendy

7 Business Names that Failed to be Trendy

Competition in business is bigger than ever, with companies popping up every day with new, exciting products and novel ways to attract attention and customers. So, what can set you apart and get people to notice you? How do you get to be known on social media? What can you […]

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How Christmas Adverts are Radically Changing Brand PR Strategies

How Christmas Adverts are Radically Changing Brand PR Strategies

Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]

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Common Lighting Problems in Product Photography

Common Lighting Problems in Product Photography

The right product photos can make a world of difference in terms of your ability to convince people to make a purchase. If you can bring out the many great features that your products have to offer, consumers will be more willing to purchase them, especially if they are buying […]

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Using Promotional Products to Increase Brand Awareness

Using Promotional Products to Increase Brand Awareness

When you are trying to increase awareness about your own brand, you should look towards using the same types of strategies and marketing techniques that companies use to increase awareness for their own brand. In this article, we are going to look at the concept of using promotional products to […]

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The Importance of Custom Printed Plastic Bags for Branding

The Importance of Custom Printed Plastic Bags for Branding

Currently, plastic bags are becoming increasingly popular as packaging materials. As an organizer or a business person for an upcoming commercial event, one might require plastic bags for packing some items. It is hence prudent to have personalized plastic bags that are manufactured by an established and well-known company. The […]

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5 Bright Ways to Promote Your Brand

5 Bright Ways to Promote Your Brand

It is not so hard to get your customers to tell about you to others. It will happen when you "wow" them with the services and products your business offers because they stand out from other competitors. Sometimes it just takes a simple conversation. Handing out a promotional gift is […]

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Remarking a Brand for the 21st Century [Infographic]

Remarking a Brand for the 21st Century [Infographic]

Technology has changed everything when it comes to marketing. It is more important than ever to know your customers and their profiles, the shopping habits, preferences, etc. so you can personalize their brand experience. How can you create a positive interaction and reach new customers? See the infographic below.

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Top Things You Need to Get a Product Photograph Right

Top Things You Need to Get a Product Photograph Right

With internet becoming more and more important with every passing day and attracting increasing number of users, more businesses are moving towards it. Online presence is now almost imperative. And lots of businesses are also going the ecommerce way. So, the use of images is also becoming more and more […]

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When it's Time to Become Professional Brand?

When it's Time to Become Professional Brand?

Although, the internet offers unlimited opportunities to businesses of any size, there is widespread misconception that becoming professional brand is something only large, international corporations could actually be able to handle. When and why do You Need Professional Brand? No matter whether you are looking to drive more customers online […]

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The 6 Most Appealing Logo Design To Sway Your Customers

The 6 Most Appealing Logo Design To Sway Your Customers

We talk about serious business, making an impression, building an identity and solidifying the foundation. Then, why we consider a logo something of little worth? Lend a thought. A stylish, trendy logo has great potential to develop unwavering familiarity with the audience. A logo is not just a symbol, but […]

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Logo Evolution of Big Brands [Infographic]

Logo Evolution of Big Brands [Infographic]

Logos are the best way to make people ware about your brand and services. For example, there is an arrow in Amazon's logo which is pointing from first letter "a" to last letter "z" which means they stock almost everything under one roof. In the early 90's, brands started evolving […]

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How To Re-position Your Brand With Online Reputation Management

How To Re-position Your Brand With Online Reputation Management

Billions of people use Google and other major search engines to find out more about a product or a service. They are researching harder and more than ever before they spend their money. Statistics have shown that out of the millions of searchers, 45% of them have found something negative […]

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