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Business planning

SWOT Analysis: Knowing the Business Realities

Situational analysis is simply what it says: analyzing the situation. Before leaping into any action, the sales manager must analyze the business realities to determine what the best action would be. Additionally, after the action has been completed, another analysis must be done to determine the impact of the action on all […]

Leadership

How to Work with a Difficult Boss

You seldom get to choose your boss. What you do get to do is influence how you work together. It is not the boss’s job to make you happy. And since you spend more time being influenced by your boss than by people outside work, do whatever you can to […]

Sales

General Customer Needs when Selling

It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]

Marketing

Can You Risk Supporting an Affiliate Program?

There is an over-abundance of affiliate programs available. All eagerly invite you to participate. If you like, visit AssociatePrograms.Com. Allan Gardyne has the most comprehensive list of programs I have seen. Almost 3000 of them at the last count I noted. And he reports thoroughly on each, as information becomes […]

Other stories

The Magic Rules of Great Outdoor Portraits

When most folks think of portrait photography, they envision studio lighting, canvas backdrops, and a camera perched upon a tripod. But many photographers don’t have access to lavish professional studios, and honestly, it’s not necessary for dynamite portraits. All you really need is a willing subject, a decent outdoor setting (preferably […]