Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
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Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
In Business, the Purpose of Knowledge Is Action
When considering how knowledge affects personal decision making and reasoning, we need to understand what knowledge is and how it relates to information. We distinguish between knowledge and information by recognizing that they are fundamentally different. Information consists of data organized to characterize a particular situation, condition, context, challenge, or opportunity. Knowledge consists of […]
The Origin and Rise of E-Processes
E-processes effectively rose in the wake of e-finance, which began with the development of several disparate elements, many of which were developed in isolation. As these individual elements progressed, they began to be tied together in networks. As these networks then in turn developed, transforming business models and interactions amongst […]
What to Look for in a Skilled Trade Education
College seems to be the default choice after high school. In fact, most high school guidance counselors push their students towards the direction of a formal four-year academic institution. However, it's important for students - as well as the counselors and parents - to realize that a traditional university might […]
How Automated External Defibrillators Are Used to Save Lives?
In the past few years science has made major advances in emergency cardiac care and tools used to jumpstart the heart in the event of an emergency. This has increased the chances of living for anyone who has a sudden cardiac arrest, which despite this advancement still remains the leading […]
Challenges with Employee Benefits
Popular benefits such as medical and life insurance, retirement plans, bonuses, stock options and profit sharing, are attractive ways that companies can lure the best and the brightest. However, for small businesses, those resources are often cost-prohibitive and/or have to be paired down considerably in order to stay profitable. Regardless of size, […]
Top Benefits of SMS Marketing
With most people having mobile phones nowadays, short messaging services (SMS) have become an effective and pocket friendly way of communication. Businesses can greatly benefit from this service by embracing SMS marketing. With your mobile phone, you can either send a message or call someone anytime. SMSs have actually become […]
The Advantages of an HMI for a Control System
Human Machine Interface, or HMI as it is also known is an interface between the machine and its user. An interface can include items such as MP3 players, household appliances, industrial computers and office equipment. However, an HMI is very specific to manufacturing and process control systems. It provides a […]
Certified Tips on Improving Your CV
Considering there are more of us out of work now than there perhaps ever has been before, it’s always a good idea to keep your CV up to scratch. But potential employers of today don’t just expect a CV that’s neat, tidy and up-to-date, they expect a CV that’s going […]
Steps to Choosing The Right Credit Card
Despite common concern over credit cards invariably leading to debt, having a credit card and using it responsibly is vital to developing a solid credit history. Good credit not only allows people to acquire mortgage loans, business loans, or bank loans, certain credit cards provide consumers with added benefits like […]
Best Resources for MA Degree Candidates
Students working towards their Master's degree were once limited to the boundaries of their local library. Today everything is different. Although the competition in MA programs is incomparably tougher, the work is also made much easier with online resources that help the candidates learn and prepare their MA projects in […]