When it comes to advertising, seniors are fairly and accurately represented. From commercials for arthritis medication to… commercials for retirement financial services… Well, maybe they're not so much accurately represented as represented. Sort of. The reality is that Baby Boomers and older generations are often omitted from marketing unless a […]
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Malware and Cyber Crime - Risks and Prevention
The motto of using the internet is to bring people closer. The World Wide Web initially sounded alien to all of us. But it is now a part of our daily lives. In fact, it is now one of the most convenient ways to remain connected. But along with its […]
A Brief History of Spam
[youtube http://www.youtube.com/watch?v=5k4Y7G5fqAU] We think of spam as a modern problem, coming about as a direct result of the internet's rapid explosion in the eighties and nineties. Evidence suggests, though, that unwanted contact to a multitude of random strangers in the hopes of financial gain is much older than we might […]
How Keeping My College Mentality Saves on Bills
I did my time in college and, like many of my peers, there were times when I had to scrape by and live a bit uncomfortable to get by (i.e. ramen diet, anyone?). Those years trying to pay for part of the apartment, food, and classes really takes a toll […]
Benefits of an Engaging Landing Page
The landing page is the first page which comes in front of a client or a reader when he/she clicks on the link to a particular website. The core purpose of a landing page is to persuade the readers and the visitors of the website into the buying of the […]
Survey on Google Local Carousel
As a marketing professional, it was very important for me to know how people are searching on search engine and how they follow up to get the desired result. Learning this would make me able to optimize the websites accordingly. Yesterday, I went to a college and asked 10 people […]
Online Banner Advertising Tips
Making an online banner and running an advertising campaign can be tricky, especially if you are new to it. To increase chances of your campaign being successful, there are a few tips you should bear in mind each time you post a web banner ad. Target Your Banners The internet […]
Why Adwords Is The Best Way To Advertise Your Start-up Business
In the modern world a vast amount of business is done online and in fact over 75 million people actively use the World Wide Web to do their shopping. One third of internet users regularly buy things online and this is often the first place that people go when they […]