In the modern world a vast amount of business is done online and in fact over 75 million people actively use the World Wide Web to do their shopping. One third of internet users regularly buy things online and this is often the first place that people go when they are looking to purchase something quickly and at an affordable price. Because of the increased practicalities of buying products online it has transformed the way we do our shopping and businesses all over the world are taking advantage of this.
So doesn't this seem like something you should be taking advantage of too?
E-Commerce sites are on the rise, even in the current tough climate, and online stores are adapting much better to the demands of the 21st century customer than those on the high-street. The fact is that for your business to succeed today you need to have an online presence and it's now easier than ever to create this for your start-up company.
So once you've made the decision to conquer the online world and you've got your website up and running; how do you go about letting people know about your existence? Marketing and advertising is always difficult at the start because you are trying to influence the public when they have no previous knowledge of who you are or what you do, but there is a way to get your site in front of millions of consumers almost immediately. Introducing Adwords; Google's form of paid advertising which makes up for a whopping 96% of the company's overall revenue.
Adwords is Google's version of pay per click advertising which means that you pay a small amount every time your adverts are clicked on. It works by taking advantage of the large percentage of internet users that use search engines to find what they are looking for. Google is used by 90% of UK internet users and millions more worldwide, and by having your ads show in response to people's queries your company will be right there at the heart of the customer's purchase journey.
Managing Your Ads â€“
Adwords enables you to have great control over a variety of things to do with your ads. You can control your daily and monthly budgets (i.e. how much you want to spend before your ad stops showing), which search terms you target, the wording of your ads and which areas of the country you target. By taking an active approach to managing your Adwords campaigns you can tweak and adjust your ads and find out exactly what works best.
With Google's analytics dashboard you can track how many people are clicking on your ads and which ones are ultimately doing the best. You can even add a piece of code to your site so that you can track how often one of your adverts is directly responsible for a sale; allowing you to see first-hand how effective your campaigns are at increasing your profits.
Taking It Further â€“
I'm sure it wouldn't come as a surprise if I said that there is a lot more to Google Adwords than can be written in this article and with that in mind you may want to arrange some extra study for yourself or even hire an Adwords management company to look after your campaigns on your behalf.
Adwords training will teach you how to include certain search terms that you don't want to be found for so that you are not wasting money on unwanted clicks, as well as teaching you how to write effective ads, how to test them against one another to get the most from your campaigns and much more. On the other hand you could hire the professionals and site back to enjoy the benefits of a type of advertising that has revolutionised the way businesses build online awareness.
Chris Mayhew works as part of an internet marketing company and has experience in SEO, PPC and social media management. Marketing By Web is a company based in Bristol and offers custom packages to suit your online marketing needs.