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Marketing

How Online Videos Contribute to the Global Village

Long ago, media was comprised of one-way communication channels, delivering one-size-fits-all messages from big companies to the masses. While consumers had access to movie cameras and recording equipment, the channels for promoting and showing home videos or personal films were very limited. Then came the internet, broadband, and online videos, all of which […]

Marketing

10 Secrets of Creating Effective Online Videos

Videos have become one of the most important parts of the digital medium. Be it based on food, makeup, hairstyle, humor or anything, people just can resist gulping these short entertaining shots. The best part about videos is that they are not only versatile but shareable as well. So, they […]

SEO

Google RankBrain: Everything you need to Know

SEO, also known as Search Engine Optimization. If you own or manage a website then chances are that you’ve heard of the term before. SEO is one of the most effective digital marketing tactics when utilized correctly. However, it is highly technical and can take years of practice, trial, and […]

SEO

4 Common services included in SEO packages

Contracting an SEO agency or consultant to do your SEO can be very tricky, especially for someone who doesn’t have a marketing background. In addition, the role of an SEO consultant is constantly being redefined by client expectations and industry developments. There are many individual activities that make up an […]