Marketing in the 21st century has changed from traditional 20th century marketing. It now incorporates dozens of forms of media: radio, video, print, online and offline. To reach an audience that never stands still, marketing has to be in several places at once. Read on for an overview of some […]
Search Results for "primary goal"
Website Redesign – How Long a Can a Website Last before a Redesign is Required?
Websites don’t generally come with expiration dates on their own. But the general consensus is that, after a certain period of time, they will become largely irrelevant. A lot of factors contribute to the scenario. They might be no longer be a useful tool for your business, and might not […]
Keep the Learning Alive Over the Summer
Projects for everyone involved with the education process Right now, is the time that children are thinking about summer vacation. Thinking about playing with their friends, watching TV and playing video games with the relaxed rules that the end of the school year brings. Parents are thinking about how to […]
The Importance of Mobile Apps for Your Business
If you’re the owner of a small business, you might find the following stats interesting: There are 7.19 billion mobile phones in the world and just over 2 billion of them are smartphones. Today, mobile internet usage is much more than desktop internet usage. An overwhelming majority of local searches […]
Website Usability VS. User Experience
The success of a website boils down to two primary factors: Usability and User Experience (UX). While some people believe that these two terms mean the same thing, they are actually quite different from each other. This article highlights the key differences between user experience and website usability to help […]
Does My Business Really Need A Mobile App?
The first question flying out of most prospective clients' mouths is - ‘'If I already have a mobile-friendly website, does my business need a mobile app?" And our response to that one is always constant - "What is the real purpose of your website?" The irony is, many business owners […]
How to Effectively Use SEO for Generating Business Leads
Enhancing your brand’s reputation, generating brand awareness, and building customer loyalty are all part of a robust, effective marketing strategy. With that said, the primary goal of any marketing campaign is to generate more leads for your business. In determining the best way to drive more SEO leads for your […]
5 Ways to Promote Your Small Business and Help It Grow
The future of the economy lies with small and medium businesses, because those businesses are what helps economy grow. While great corporations make millions each day, they do not give as much back to the economy, because they are usually the final destination. So, in such an economic climate, it […]
How to Save Your Website from Google Panda Update 4.2?
Almost six months have passed since last Google Panda update. It remained silent for some time but the web is again inquisitive about the release of next version. Panda 4.1 came with new signals to identify low quality content and hit search engine presence of several domains. Although whole web […]
Top 5 Study Tips for College
From little childhood every kid is being told that a student with college degree has more chances to get high paid job, so entering good college and good study there is very important investing in successful future. At any educational institution children fulfill a plenty of assignments that should help them become well […]
General Customer Needs when Selling
It may sound like an exercise in splitting hairs. What is the big difference whether you use the word goals or needs? The answer is “plenty” when value-driven sales are at stake. It is more than just a question of semantics when you focus on goals and not needs. Goals motivate you to […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]