Are you busy preparing a marketing campaign featuring influencers and are new to this job? If yes, you must know that there are a few things to keep in mind for making the campaign successful. Influencers have huge fanbases. These fans or followers trust them unconditionally. This trust makes influencer […]
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Digital Marketing For the Novice
So you’ve got this amazing product or service that you can’t wait to launch to the world. You’ve done your research, found your target audience, and know exactly how to appeal to them. The only thing left is marketing. While you don’t want to leave anything to chance when launching […]
Why Digital Marketing is Important for Small Business
We are in the midst of the new era. The new era of technology. Whether we like it or not it is the new reality. If you do not take advantage of online marketing, you are missing out on the majority of shoppers. Before we get into that, though, you […]
6 Proven Strategies To Get People To Respond To Your Email
Emails are not hard to send and that’s why every day a user receives 121 emails in their inbox per day. However, people do not think twice to ignore such a big number of emails. For the same reason, even if you are sending any important mails to someone, you […]
Digital Marketing Mistakes To Avoid
Digital marketing is a fundamental part of any successful business. When done effectively it can make a big difference between you and your competitors. However, it is tricky business and requires strategy to get it right. There are a variety of elements that must be used in combination in order […]
Healthcare Digital Marketing: An Effective Strategy
Healthcare providers are increasingly turning to digital marketing to reach and engage with patients. Healthcare digital marketing has become a vital strategy for medical practices, hospitals, and healthcare organizations to connect with their target audience, build trust, and drive patient acquisition. The Digital Transformation of Healthcare Marketing Recent years have […]
Finding Success Through E-commerce Marketing
In the last five years, e-commerce has emerged as an alternative to brick-and-mortar shopping. Thanks to online storefronts, consumers can now buy products and services without leaving their homes. For businesses, it’s an option that allows them to reach a wider audience and higher sales. Today e-commerce can be a […]
5 Ways to Lower Your Marketing Costs
Despite spending a hefty sum in expanding their online campaigns, direct marketing efforts, and lead generation campaigns, marketers often fail to make the most out of their budget. It takes a toll on companies that operate on a tight budget allocation and depend on immediate conversions rather than reaping the […]
What is Email Infrastructure?
Email or electronic mail has revolutionized the art of communication. People want a rapid and easy communication method today. Advanced technology goes into making this quick and easy way of communication between two parties possible using digital devices. Technology Powering Sending and Receiving Emails The following diagram illustrates the technology […]
What is Direct Marketing? Benefits, Steps and Examples
Direct selling deals with the seller selling products directly to consumers in a non-retail environment. Through direct sales, sellers can avoid any middle agents and interact with their customers directly. We usually do direct selling in a non-retail setting because, in a traditional retail environment, they sell products and services […]
5 Ways to Perfect Cold Email Outreach in 2021
Cold email outreach is alive, well, and thriving. Cold emails are simple in concept and a critical part of personalized prospecting that you send out to someone you have never conversed with to start a business relationship with an account-based strategy. However, this incredible sales channel works well only when […]
How Digital Marketing Transformed Itself Throughout The Years
The world is a playhouse of different individuals and their different mindsets. Over 7.8 billion people reside in this complex world, and more than 170 million ardently use social media to stay connected. This means every professional is expected to be familiar with the core tenets of Digital Marketing. But […]