2020 had a substantial impact on global marketing. As the new year begins, marketing departments need to re-evaluate which strategies to keep and which to toss in the coming months. Follow this guide for three trends that will shape marketing in 2021. Lessons from Quarantine Businesses are slowly starting to […]
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Tips for Finding a Quality Lenticular Printing Company
We are living in a world where traditional printers have become very affordable. Many businesses and households own a copier/printer or two. Printed copy can be very beneficial for a company through direct mail marketing and many other avenues, but as printing technology advances so follows the possibilities involved with […]
Seven Tips for an Unforgettable Logo Design that Grows with a Brand
Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]
How to Effectively Segment Your Marketing Database
In this article we are going to discuss the main steps to effectively segment your customer database such as building the database of people who want to talk to you, prioritising your phone calls or sending more precise messages to the right persons. When implementing a marketing database, the last […]
Moving Your Business? Don't Lose Customers
There can be a variety of reasons behind moving a business - existing rents, neighboring tenants, requirement for a comparatively bigger premise, etc. Even if moving your business is mandatory, you can't just afford to lose your customers in the process. The biggest challenge here is to encourage your customers […]
How to Go About Primary Research for Businesses Insight
Secondary market research gives businesses a ‘Big Picture' handle on their target audience, but from there it is vital to drill down further to obtain a more granular understanding of customers that belong to smaller demographic segments - that's where primary market research comes in. This guide by leading UK […]
How Can Asendia Fulfilment Centre Reduce My Postage Costs?
As ecommerce produces unprecedented volumes of packets and parcels across the globe, UK e-retailers are understandably conscious of the biggest spend in their burgeoning business-the distribution to customers. Ecommerce has been driving growth of more than 14% over 2012 and 2013, according to statistics produced by international delivery services, and […]
How to Choose a Home Based Career?
There is one thing you can count on when you begin your own business. You wont be bored. There are plenty of details to work out; a number of tasks that await each day. You wont find yourself looking at the clock very often, , thats for sure! What do […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
The Concept of Advertising in Small Business
Advertising consists of those activities by which visual or oral messages are addressed to selected public for the purpose of informing and influencing them to buy products or services or to act to be inclined favourably toward ideas, persons, trademarks or institutions featured. As contrasted with publicity and other forms […]
Forms of Advertising
Advertising can take a number of forms, including advocacy, comparative, cooperative, directmail, informational, institutional, outdoor, persuasive, product, reminder, point-of-purchase, and specialty advertising. Advocacy Advertising Advocacy advertising is normally thought of as any advertisement, message, or public communication regarding economic, political, or social issues. The advertising campaign is designed to persuade public […]
What is Marketing and why Is It Important for Any Business?
Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]