Wednesday, May 8, 2024
An SEO audit is a standard procedure that’s done to give users an improved insight into the website. This procedure can help you get an improved ranking on a search engine results page (SERP). So how can you do your website SEO audit in the best possible manner? The following […]
SEO is a process of increasing visibility and improving rankings within search engines by optimizing websites to a higher standard. It’s a challenging process and requires a comprehensive approach, but it’s an essential factor in any successful online marketing strategy. With the right SEO techniques, you can take your website’s […]
Why is digital marketing important for business? Any business requires promotion for its growth. Promotion involves communicating the existence of your business to the maximum number of people and also to convince them to buy your products and services. Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing are […]
The last decade has seen an absolute boom in technology, and the functionality of technology for personal and professional use has increased exponentially. It used to be commonplace for people to go to the mall, browse the sales racks and find the item they want, but now, consumers need only […]
If you’ve decided to run a Google AdWords or Pay-Per-Click (PPC) campaign online, you need to have a clear-cut marketing strategy in place to identify avenues and opportunities that help you maximise your efforts for optimum results. In order to succeed with your PPC efforts, you need to undertake comprehensive […]
The good news is that the market features dozens of marketing apps, solutions and software products. The bad news is that you’ll be responsible for the integration of those with the other tools that your business relies on. Effective integration is heavily dependent on the tools that you’ve chosen for […]
Branding is one of the biggest buzzwords when it comes to design and marketing and has put an enormous amount of pressure on businesses, both big and small, to create the perfect image that best represents a brand. In a competitive market where there are so many companies fighting for […]
One of the most argued about topics when it comes to SEM (Search Engine Marketing) is which one’s better: SEO or PPC? Should a business invest its time and money in implementing SEO strategies? Or would it be better off focusing on PPC to enhance its visibility and reach? This […]
To put it in layman’s terms, the deep web is simply the part of the Internet that is not indexed by search engines such as Google or Bing. But to get a better understanding of deep web data, there is the need to get the basics of what the dark […]
WordPress, officially released on May 27, 2003, can be described as a free and open-source content management system (CMS) that is based on MySQL and PHP. It can be installed on a web server that is a network host or part of an internet hosting service. One would use the […]
Finally, 2017 is here. A new year, a time to start on new things. This is the time when most of the business owners mull over setting in place new and better marketing strategies for the growth of their businesses.But how do you know which marketing technique to adapt onto […]
Despite popular belief, blogging isn’t all about your chops as a writer. In fact, the elements of design are incredibly important when ensuring that your blog drives traffic and revenue. Despite being so often overlooked, consider the impact that design has the following elements of your blog: Metrics such as […]