Secondary market research gives businesses a ‘Big Picture' handle on their target audience, but from there it is vital to drill down further to obtain a more granular understanding of customers that belong to smaller demographic segments - that's where primary market research comes in. This guide by leading UK […]
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Tips for Taking Your Business International
It can be quite exciting to take your business abroad. But what if you’ve never attempted an expansion of such scale? What steps should you take for successful and profitable growth? Here are just eight tips for going overseas with your company. 1. Pick Your Market Where do you want […]
Most Frequent Content Marketing Mistakes to Avoid in 2014
Content marketing - The buzz has been around for a while and everybody has already started building up their audiences through content marketing strategies. Undoubtedly, everyone is doing it, but the real question is, "how many of them are able to attain success"? Even though, content marketing is regarded as […]
Virtual Office Benefits for The Modern Day Professionals in London
With so much of our office work being done on computers in the modern world it is no surprise that many forward thinking professional employees are opting to work from home via remote connection to an on-site server, email and telephone. For the existing or potential business owner this is […]
Why Calling Cards Are Better Than Skype and VOIP
Nowadays, the need for fast, efficient, and clear communications is of critical importance to individuals and corporations. And with the rapid globalization we are facing, being in a remote area should not be a reason to be out of touch. Technological advances have brought about so many gains in the […]
What to Know About Affiliate Marketing
No matter what market you are doing business in; you typically need a product or service. But what do you do if you have neither of them yet? Or maybe you need to expand your offerings, but don't have the time or budget to invest into new services or products. […]