On November 28, 2014, which was celebrated as Black Friday and kicked off the season of holiday shopping, bumper sales and promotional deals, consumer electronics giant Best Buy faced an embarrassing technical failure. On what is considered the biggest shopping day of the year, visitors to the website got an […]
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Better Understanding Web Browser Extensions
You've heard your friends and colleagues discussing browser extensions time and again but aren't sure about how helpful they can be to you? The following article should help you get a fair idea about browser extension. The Wikipedia defines Browser Extensions as, "a computer program that extends the functionality of a […]
Too Much Pressure in Your Sales Head Role? Be Smart & Handle like a Pro!
A sales manager job can be tiring as well as quite stressful as the yardsticks are too high and time given or received is way too less. Punching the numbers and thereby generating the revenue is quite a tough task as the market conditions and demands change rapidly. It becomes […]
How Interactive 3D Presentations Enhance a Property's Selling Chances
In this present age, almost every sphere of life is being touched by the advancements in the field of technology. The world of business is no exception. Different forms of advanced technologies are adding new dimensions to the businesses. One such use is found in the real estate sector. In […]
How Organizational Characteristics of a Business Affect Customers’ Goals
Even taking into account styles, attitudes, and personalities, customers’ goals are not as arbitrary as one would imagine. Two factors influence what goals customers seek and the market segments they belong to: the characteristics of their organizations and their positions. Using these two factors helps you to suggest goals that […]
Common Questions in Strategic Planning
There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]
Strategy Innovation vs. Strategic Planning
If you are intrigued by the potential of strategy innovation for your company, be aware that you will not get it from your current strategic planning process. You will have to create a separate process for strategy innovation, one that is: 1. Creative 2. Market-centric 3. Heuristic (discovery-driven) Creative Strategy […]
Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]
Patents-Principles and Registration Prerequisites for Obtaining a Patent in The US
A patent is the protection afforded by the law to ideas. The protection of intellectual property is founded upon the need to balance among the inventor’s right to his or her invention, the desire of the human society to encourage entrepreneurship and innovation, and society’s need to use the invention […]
Advantages of Responsive Web Design to Improve Customer Loyalty
Basically, responsive web design technique is a new technology in the field of web development which allows us to build website for every size of screen, means one website is for mobile, computer and tablets. Nowadays, there is no need to develop different website for different screens, the days are […]
Integrating Social Networks in Magento Online Stores
Many words have been penned down about the significance of social media in the promotion of content & merchandises on web-stores. It all depends upon the nature of social networks, which are intended for the promotion of your brand. Like majority enterprisers, if you're also weak in conducting a successful […]
High Touch or High Tech Marketing?
The key universal marketing strategy to guarantee success is…there is none. If there was one formula to follow then I think we would all know about it by now. However that's not to say there aren't tips and tricks to perfecting a strategy that works just right for you. Just […]